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Facial Tissues Market 2024-2033: Demand Trends, Size, and Forecast
Facial Tissues Global Market Report 2024
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According to The Business Research Company's, The facial tissues market size has grown strongly in recent years. It will grow from $11.07 billion in 2023 to $11.88 billion in 2024 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to sanitation awareness, convenience and accessibility, rise in disposable income, marketing and branding, allergies and seasonal ailments.
The facial tissues market size is expected to see strong growth in the next few years. It will grow to $15.53 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to eco-friendly and sustainable demand, rising health concerns, customization and personalization, market expansion in developing regions, evolving consumer preferences. Major trends in the forecast period include sustainable materials, anti-viral and anti-bacterial properties, designer and special edition tissues, pocket-sized packaging, smart packaging and dispensers.
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Market Drivers and Trends:
The rise in the number of bacterial and viral infectious diseases has led to the rise in demand of sterilized, antibacterial and anti-viral facial tissues. The facial tissues are sterilized during the manufacturing process to prevent the spread of harmful microbes. The special anti-bacterial and antiviral facial tissues are infused with antibacterial and antiviral agents respectively to deactivate the bacteria in cold, flu viruses in cough, sneeze, or nasal discharge to prevent spreading of viruses to others. For instance, Kleenex anti-viral facial tissue manufactured by Kimberly-Clark has three soft layers, including a moisture-activated middle layer that kills 99.9% of cold and flu viruses in the tissue within 15 minutes. Thus, the rise in the number of infectious diseases and increased hygiene awareness among consumers is anticipated to drive the facial tissues market growth by enhancing the utilization of tissue products in the forecast period.
Major companies operating in the facial tissues are developing innovative products such as Bonterra range of tissue products to better serve customers. The Bonterra range is an innovative and sustainably focused line of household paper products that includes At-Home bath tissue, paper towels, and facial tissue. For instance, in March 2022, Kruger Products, a Canada-based paper mill company launched its Bonterra range of tissue products into the Canadian market. The range is made from 100% recycled paper with FSC certification, wrapped in plastic-free packaging. The launch of the Bonterra range is one of the recent innovations in the facial tissues market, which is driven by changing consumer preferences and increasing demand for eco-friendly, convenient, and effective facial tissue products
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Major Key Players of the Market:
Kimberly-Clark Corporation, The Procter & Gamble Company, Asia Pulp & Paper Group, Vinda International Holdings Limited, C&S Paper Co. Ltd., Metsä Tissue Corporation, WEPA Group, Cascades Inc., KP Tissue Inc., Essity AB, Sofidel S.p.A., CMPC Tissue S.A., Georgia-Pacific LLC, Fujian Hengan Group Ltd., Johnson & Johnson, Asia Pulp & Paper, Beiersdorf AG, Hengan International Group Company Limited, Kruger Products L.P., Clearwater Paper Corporation, Wausau Paper Corp., Wausau Paper, Cascades Tissue Group, Marcal Manufacturing LLC, Soundview Paper Company, Oasis Brands Inc., Solaris Paper Inc., Fiora, Seventh Generation Inc.
Facial Tissues Market 2024 Key Insights:
• The facial tissues market size is expected to see strong growth in the next few years. It will grow to $15.53 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%.
• Addressing The Growing Demand For Sterilized, Antibacterial, And Antiviral Facial Tissues
• Kruger Products Introduces Eco-Friendly Bonterra Range Of Tissue Products To Cater To Shifting Consumer Demands
• Asia-Pacific was the largest region in the facial tissues market in 2023
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