Global Smokeless Tobacco Market Share & Size, Growth, Industry Trends | Emergen Research

Global Smokeless Tobacco Market to Reach USD 141.68 Billion by 2032, Driven by Demand for Flavored Products and Health-Conscious Choices

The global smokeless tobacco market size is expected to reach USD 141.68 Billion in 2032 and register a revenue CAGR of 4.6% during the forecast period, according to the latest analysis by Emergen Research. Rising demand for flavored smokeless tobacco products is a major factor driving the market revenue growth. Consumer preferences for flavors such as mint, wintergreen, fruits, and others result in high demand for these products. Flavors are added to soften them, make them more appealing, especially to the youths, and improve their palatability hence contributing to revenue growth of the market. For instance, on 22 October 2021, The U.S. Food and Drug Administration approved the commercialization of four new oral tobacco products marketed under the Verve brand by the U.S. Smokeless Tobacco Company. Verve Discs Blue Mint, Verve Discs Green Mint, Verve Chews Blue Mint, and Verve Chews Green Mint are all covered by this authorization.

Growing concerns among individuals regarding their health is another factor driving the market revenue growth. Smokeless tobacco is being evaluated as a tobacco harm reduction option owing to its potential role in smoking reduction and smoking cessation. Smokeless tobacco products can be used in places where smoking is prohibited, such as workplaces and on public transport making them attractive to individuals who want to consume tobacco in smoke-free environments which is also contributing to the market revenue growth.

However, there are several disadvantages such as tobacco usage causing oral cancer, gum disease, and tooth decay, as well as increasing risk of heart disease which are the major factors restraining the market revenue growth. Moreover, on 15 February 2022, The World Health Organization introduced the 'Quit Tobacco App' to assist people in cutting their cigarette habit and quitting using tobacco in all forms, including smokeless tobacco and other emerging products.

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Growing Demand for Flavored Products

Flavored smokeless tobacco products are witnessing increasing demand due to consumer preferences for mint, wintergreen, fruit, and other appealing flavors. These additions enhance the taste and palatability of products, attracting younger consumers and driving market growth. An example of this trend is the U.S. Food and Drug Administration's approval of new Verve oral tobacco products in October 2021, which included mint-flavored discs and chews.

Health-Conscious Consumption

An increasing awareness of health impacts is influencing consumer behavior, with many turning to smokeless tobacco as a potential harm-reduction alternative to traditional smoking. These products are particularly popular among individuals who seek tobacco options in smoke-free environments like workplaces and public transport. However, the health risks associated with tobacco use, including oral cancer and gum disease, remain significant challenges. In response, the World Health Organization (WHO) launched the 'Quit Tobacco App' in February 2022 to encourage people to quit all forms of tobacco.

Key Market Segments

• Forms: Dry and moist forms of smokeless tobacco are available. The dry segment showed notable growth, driven by consumer beliefs that it is a safer alternative to cigarette smoking.
• Distribution Channels: The online retail segment held a significant share in 2022 as consumers increasingly turn to e-commerce for its convenience, wider product selection, and cost benefits.

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Regional Insights

The Asia Pacific region dominated the market in 2022, driven by the widespread use of smokeless tobacco in countries like India, where over 200 million people aged 15 and older regularly use products such as khaini, gutkha, and betel quid with tobacco. The availability of smokeless tobacco in various flavors also contributes to market growth in this region.

Key Players in the Market

Major companies in the smokeless tobacco market include Altria Group, Inc., Imperial Brands plc, Japan Tobacco Inc., Swedish Match AB, Swisher, DS Group, MAC BAREN, and Scandinavian Tobacco Group A/S. Other notable names are US Smokeless Tobacco Co., Inc., Reynolds American Inc., Philip Morris Products S.A., and Turning Point Brands. These companies are investing in product development to meet the demand for flavored and harm-reduction products.

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Market Challenges

Despite growth opportunities, the market faces significant challenges. Health concerns associated with smokeless tobacco, such as increased risks of oral cancer, gum disease, and heart disease, are restraining market expansion. Initiatives like WHO's 'Quit Tobacco App' aim to mitigate these risks by promoting healthier lifestyle choices.

Future Outlook

The smokeless tobacco market is segmented by product type, form, flavor type, nicotine strength, and distribution channel. Key growth drivers include rising health awareness and the popularity of flavored products, but regulatory measures and health risks could impact market growth.

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