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The Rise of Electric Facial Cleansing Brushes: Market Growth Drivers
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According to The Business Research Company's, The electric facial cleansing brush market size has grown rapidly in recent years. It will grow from $8.87 billion in 2023 to $9.75 billion in 2024 at a compound annual growth rate (CAGR) of 10.0%. The growth in the historic period can be attributed to the growing popularity of skincare devices, increased awareness about skincare, rising disposable incomes, expansion into emerging markets, and a rising population.
The electric facial cleansing brush market size is expected to see rapid growth in the next few years. It will grow to $14.33 billion in 2028 at a compound annual growth rate (CAGR) of 10.1%. The growth in the forecast period can be attributed to increasing focus on eco-friendly materials and sustainable manufacturing, the growth of the e-commerce industry, rising beauty consciousness among consumers, and increasing pollution and urbanization. Major trends in the forecast period include the integration of artificial intelligence (AI) and smart technologies, the use of sonic and ultrasonic technology, a shift towards using eco-friendly and biodegradable materials in product manufacturing, eco-friendly packaging, and the expansion of beauty devices.
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Market Drivers and Trends:
The increasing prevalence of skin-related illnesses is expected to propel the growth of the electric facial cleansing brush market going forward. Skin-related illnesses refer to various conditions affecting the skin's health and appearance, potentially influenced by factors such as improper skincare routines and product usage. The prevalence of skin-related illnesses is increasing due to factors such as changing environmental conditions and aging populations, all of which contribute to higher rates of skin conditions across various demographics. Electric facial cleansing brushes can be beneficial for skin-related issues by effectively exfoliating the skin and removing dead cells, dirt, and makeup residue. For instance, in September 2022, according to the UK Health Security Agency (UKHSA), a UK-based national executive agency, the percentage of Methicillin-resistant Staphylococcus aureus (MRSA) cases caused by skin and soft tissue infections increased to 33.7% in 2022 from 2021. Moreover, MRSA cases increased by 25.7% in the financial year from April 2020 to March 2021. Therefore, the increasing prevalence of skin-related illnesses is driving the growth of the electric facial cleansing brush market.
Major companies operating in the electric facial cleansing brush market are focusing on developing innovative skincare devices, such as mini electric facial brushes, to enhance portability and convenience for users. Mini electric facial brushes are compact devices with rotating or vibrating bristles for deep facial cleansing and exfoliation, promoting clearer skin. For instance, in November 2022, Foreo, a Sweden-based beauty tech company, launched the compact Luna Play facial cleansing brush, featuring remarkable sustainable material content. The new Luna Play facial cleansing brush offers the same innovative T-Sonic pulsations and anti-aging benefits as the original Luna in a compact, travel-friendly size that is pre-charged for 100 uses, has softer, ultra-hygienic silicone touchpoints for gentle yet effective cleansing, an upgraded motor for a relaxing massage experience, is waterproof for use in the shower or bath, and is an ideal entry-level device for those new to Foreo's advanced skincare technology.
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Major Key Players of the Market:
Panasonic Corporation, L'Oreal S.A., Koninklijke Philips N.V., Shiseido Company Limited, Mary Kay Inc., Nu Skin Enterprises Inc., Conair Corporation, Braun GmbH, HoMedics LLC, Clarisonic Mia Inc., Libra Industry Co. Ltd., Foreo AB, Silk'n Home Skinovations Ltd., Tria Beauty Inc., Vanity Planet LLC, Michael Todd Beauty LLC, Ezbasics Inc., Guangzhou COSBEAUTY Co. Ltd., Kingdom Cares Electric Co. Ltd., Lavo Skin Co. Ltd., Misiki Co. Ltd., Pixnor Technology Co. Ltd., Pop Sonic Inc., TOUCHBeauty Electronics Ltd., YouthLab Ltd.
Electric Facial Cleansing Brush Market 2024 Key Insights:
• The electric facial cleansing brush market size is expected to see rapid growth in the next few years. It will grow to $14.33 billion in 2028 at a compound annual growth rate (CAGR) of 10.1%.
• Impact Of Skin-Related Illnesses On The Electric Facial Cleansing Brush Market
• Innovations In Sustainable Electric Facial Cleansing Brushes
• North America was the largest region in the electric facial cleansing brush market in 2023
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