Press release
John Higgins, CEO of OS Studio, Gave Keynote Speech at the European Sponsorship Association's Panel on Harnessing the Power of Gaming Culture
The panel explored the vast potential for brands and publishers to engage with gaming culture to enhance customer engagement and strengthen market positioning. Higgins, renowned for his expertise in Gen Z marketing, shared insights and strategies for effectively connecting brands with gaming fans. Known for positioning his team as "culture vultures," Higgins emphasized OS Studios' commitment to staying at the forefront of gaming culture due to their deep-rooted passion as fans themselves.
"It was a fantastic discussion," Higgins reflected. "Gaming is a vibrant, collaborative space, and brands are increasingly recognizing how to tap into its potential."
The event covered essential topics for brands and publishers interested in connecting with Gen Z and gaming audiences, including the state of the marketing industry, strategies for engaging with gaming culture, and methods to reach a portion of the gaming industry's estimated $200 billion market. Panelists also addressed the distinctions between gaming culture and esports, future predictions, and fan-driven brand activations.
Attendees, including ESA members who joined for free, were also invited to stay after the panel for an exclusive tour of Worlds 2025 Fan Fest. The tour provided a preview of brand activations for the League of Legends World Championship Finals, set to take place at The O2 Arena on November 2.
As the gaming industry continues to expand its influence on branding, marketing, and community building, Higgins underscored the event's timeliness. "It truly is a sleeping giant for many brands," he noted. "There's immense untapped potential."
For additional information about this event, visit http://www.sponsorship.org.
About John Higgins
John Higgins is the CEO of OS Studios, a global creative marketing agency specializing in video gaming and esports. Under his leadership, OS Studios has won numerous awards, including Webby, Clio, and the EventEx Awards. The studio has also been nominated for an Emmy. John was honored with the Digiday Leader of the Year Award and has produced two of the top 10 hottest tickets in London, according to TimeOut. He has been a highly sought-after source of expertise in marketing, advertising, and global trends in sports, gaming, and entertainment.
Media Contact
Company Name: Otter PR
Contact Person: Gabrielle Lask
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=john-higgins-ceo-of-os-studio-gave-keynote-speech-at-the-european-sponsorship-associations-panel-on-harnessing-the-power-of-gaming-culture]
City: Orlando
State: Florida
Country: United States
Website: http://OtterPR.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release John Higgins, CEO of OS Studio, Gave Keynote Speech at the European Sponsorship Association's Panel on Harnessing the Power of Gaming Culture here
News-ID: 3717283 • Views: …
More Releases from ABNewswire
How DarioHealth Quietly Became One of the Most Intriguing Setups in Digital Heal …
TL;DR: A growing $69M pipeline, new independently validated outcomes, and accelerating employer adoption now point to a company that may be entering an inflection phase that the market doesn't yet seem to recognize (NASDAQ: DRIO)
Digital health has not been kind to investors. The last cycle produced too many companies that scaled too quickly, burned too much capital, and never proved that their solutions could actually bend the medical cost curve.…
Vegas Home Buyers Offers a Fast Cash Option for Homeowners Selling Houses in Las …
Image: https://www.abnewswire.com/upload/2025/11/f5ae9beaa45bcaf101121e1675b7ba18.jpg
Vegas Home Buyers [https://www.vegashb.com/], a family-owned real estate company, continues to provide homeowners across the Las Vegas valley with a straightforward, stress-free way to sell their homes fast for cash without repairs, agent fees, or long waiting periods. Founded by Kostika Xhurka, the company was created to give homeowners a simple option when a traditional sale doesn't fit their situation.
Selling a house in Las Vegas often involves showings, inspections,…
Cardiff Care Workers Missing Out on Uniform Tax Refunds
Many Cardiff care workers are missing out on tax relief for uniforms. Pie's HMRC-compliant PAYE tax rebate app makes it easy to reclaim money owed, simplifying the process and ensuring carers receive the refunds they deserve.
CARDIFF, United Kingdom - 17 November, 2025 - Thousands of Cardiff care workers are failing to claim tax relief on work-related uniforms, leaving hundreds of pounds unclaimed each year. Many carers are unaware they are…
Liverpool Small Businesses Go Digital to Beat Tax Deadlines
Pie Money Limited is a UK-based fintech company transforming how individuals and small businesses manage and file taxes. With real-time calculations, intuitive design, and HMRC-compliant filing, Pie helps users stay stress-free and fully compliant throughout the tax year.
LIVERPOOL, United Kingdom - 17 November, 2025 - Liverpool's small business community is embracing digital tax tools at record speed as Making Tax Digital (MTD) requirements continue to reshape the way SMEs manage…
More Releases for Higgins
Pet Bird Food Market Is Booming So Rapidly | Lafeber, ZuPreem, Higgins
USD Analytics recently introduced Global Pet Bird Food Market study with 143+ pages in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status (2025-2032). The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence.
Major companies in Pet Bird Food Market are:
Nestlé Purina, Mars Petcare, Hill's Pet Nutrition, Kaytee Products, Lafeber Company, ZuPreem, Roudybush,…
Author's Tranquility Press Proudly Presents "Oscar, The Mighty Crab" by Penny Hi …
A Heartwarming Underwater Adventure for Young Readers
Author's Tranquility Press is delighted to announce the release of "Oscar, The Mighty Crab [https://www.amazon.com/Oscar-Mighty-Crab-Penny-Higgins-ebook/dp/B08MTYN6FH/ref=sr_1_1?dib=eyJ2IjoiMSJ9.B5Ah3k6OfPDZNP070zGmGg.dHt3my3rHGnnmXKrGYE_Aj4AIJEgkcI-kitrSiraVUM&dib_tag=se&keywords=978-1947765948&qid=1721432936&s=books&sr=1-1]" by Penny Higgins. This charming tale invites young readers to dive into the adventurous world of Oscar, a spirited crab with a zest for exploration and a love for his family and friends.
Oscar, The Mighty Crab
In this delightful story, readers are introduced to Oscar, a curious and adventurous crab…
Dr. Robert Higgins, DMD Joins Meadow View Dentistry as Lead Dentist
Image: https://www.getnews.info/wp-content/uploads/2024/07/1721343137.png
Mechanicsburg, PA, Dental Practice Enhances Level of Patient Services with New Top Dental Professional
Meadow View Dentistry, a trusted provider of comprehensive dental care in Mechanicsburg, PA, is pleased to announce Dr. Robert Higgins, DMD, as the new lead dentist. Under Dr. Higgins' leadership, Meadow View Dentistry continues its tradition of excellence, offering a full range of dental services, including sleep apnea treatment, TMJ therapy, and general dentistry, to the…
Author's Tranquility Press Presents: Oscar, The Mighty Crab by Penny Higgins
Dive into the enchanting world beneath the ocean waves with Oscar, The Mighty Crab, a delightful children's tale that captures the imagination and teaches valuable lessons about family, friendship, and adventure.
In this heartwarming story penned by Penny Higgins, readers are introduced to Oscar, a curious and spirited crab who calls the ocean bay his home. Surrounded by a bustling community of uncles, aunts, cousins, and his loyal best friend Tom,…
Higgins Publishing Releases New Book - Spirits, Dreams, and Prophecies by Donna …
Introducing Spirits, Dreams, and Prophecies - A New Book by Donna Hodges Offers Divine Guidance and Prophetic Messages
Higgins Publishing is pleased to announce the release of Spirits, Dreams, and Prophecies by Donna Hodges, scheduled for May 7, 2024. This captivating book promises to be a beacon of hope and inspiration for readers seeking spiritual enlightenment.
In a world filled with uncertainty, Donna Hodges invites readers to embark on a journey of…
Chris Higgins Named Telgian Fire Safety President
Telgian CEO James Tomes recently announced the appointment of Chris Higgins as President, Telgian Fire Safety (TFS). In this position, Higgins will maintain strategic and operational responsibility for all TFS business operations.
"Chris is a strategic, results-oriented business leader with an impressive track record," says Tomes. "After joining the company in 2021 as Vice President of Customer Service, Chris quickly proved his business acumen and his innovative programs have made him…
