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Anime Global Market Worth $41.94 Billion By 2028 Rapid Growth Predicted CAGR of 10.1% | Sanrio Co. Ltd., Netflix Inc., Right Stuf Inc., Gainax Co. Ltd., Wit Studio Inc.
Anime Global Market
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According to The Business Research Company's, The anime market size has grown strongly in recent years. It will grow from $26.00 billion in 2023 to $28.55 billion in 2024 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to growth of merchandising, the rise of streaming and over-the-top (OTT) platforms, rising number of OTT content streamers, increasing fan base of anime, increased production of TV series.
The anime market size is expected to see rapid growth in the next few years. It will grow to $41.94 billion in 2028 at a compound annual growth rate (CAGR) of 10.1%. The growth in the forecast period can be attributed to growing demand in sales and popularity of Japanese anime content, increasing demand for internet-based distribution, increasing gaming applications, increasing media consumption, rising interest in anime video games. Major trends in the forecast period include adoption of technologically advanced gadgets and products, growing demand for VR gaming, integration of AI-driven content, increasing reliance on streaming platforms, adoption of digital distribution channels for content.
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Market Drivers and Trends:
The growing penetration of social media is expected to propel the growth of the anime market going forward. Social media refers to online platforms and applications that enable users to create, share, and interact with content and connect and communicate with others. The growing penetration of social media is attributed to its ease of use, mobile accessibility, diverse content, networking opportunities, entertainment value, and effectiveness for marketing and advertising. Social media helps anime by providing a global platform for promotion, fan engagement, community building, and feedback collection. For instance, according to Acodez IT Solutions, an India-based website designing company, in 2023, the daily active users on Facebook reached 2.08 billion, an increase of 96 million users compared to 2022. Therefore, the growing penetration of social media is driving the anime market.
Major companies operating in the anime market are developing innovative products such as Nendoroid figurines to cater to the growing demand for collectible figures among anime fans. Nendoroid figurines are small, super-deformed, and highly detailed, approximately 10 cm (3.9 inches) in height, featuring cute and stylized designs that capture characters from anime, manga, and video games in a chibi style. For instance, in January 2023, Good Smile Company Inc., a Japan-based manufacturer of hobby products, launched a Nendoroid figurine of Hitori Gotou, a main character from the anime series Bocchi the Rock. The figurine features Hitori in her school uniform, with a guitar. It has additional accessories, including a guitar strap, music sheet, and microphone.
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• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.
Major Key Players of the Market:
Toei Animation Co. Ltd., Sanrio Co. Ltd., Netflix Inc., Bandai Namco Holdings Inc., Kodansha Ltd., Crunchyroll LLC, VIZ Media LLC, MADHOUSE Inc., Production I.G Inc., Right Stuf Inc., Gainax Co. Ltd., Good Smile Company Inc., Wit Studio Inc., Studio Ghibli Inc., Kyoto Animation, Pierrot Co. Ltd., Bones Inc., A-1 Pictures, Tatsunoko Production, kitsus Destiny, Progressive Animation, Atomic Flare, J.C.Staff Co. Ltd., Studio Deen Co. Ltd.
Anime Market 2024 Key Insights:
• The anime market size is expected to see rapid growth in the next few years. It will grow to $41.94 billion in 2028 at a compound annual growth rate (CAGR) of 10.1%.
• Impact Of Social Media On The Anime Market
• The Popularity And Innovation Of Nendoroid Figurines In The Anime Market
• Asia-Pacific was the largest region in the anime market in 2023
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