U.S. Infant and Kids Probiotics Market to generate $370.89 million by 2032, growing at a CAGR of 9.1%

The U.S. infant and kids probiotics market was valued at $159.24 million in 2022 and is projected to reach $370.89 million by 2032, registering a CAGR of 9.1% from 2023 to 2032.

The U.S. infant and kids probiotics market has experienced significant growth, primarily fueled by increasing parental awareness regarding the importance of gut health in children's overall well-being. Moreover, advancements in research and product development have led to availability of effective probiotic formulations tailored specifically for infants and children, further driving market expansion.

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Probiotics are supplements that contain live microorganisms, which help to improve the normal microflora in the body, thus promoting overall health & wellness. Probiotics aid in the prevention of diarrhea, eczema, and colic.

Consumers in the U.S. have become far more open-minded toward kids' health and well-being, with regard to alternative therapies such as probiotics. The country has many small probiotic distributors, however, only a limited number of fermentation facilities. The primary probiotics available in the U.S. include preparations containing Lactobacillus, Bifidobacterium, Streptococcus, and Saccharomyces boulardii.

The adoption of probiotic-fortified baby food is a significant driver of the U.S. infant and kids probiotics market size. With an increasing importance on early childhood nutrition and gut health, parents have are adopting products specifically formulated to support their children's digestive systems. Probiotic-fortified baby food offer a convenient and accessible way for parents to introduce beneficial bacteria into their child's diet from an early age, promoting overall wellness and immune function.

The U.S. Food and Drug Administration (FDA) has recognized some of the negative impact of certain probiotic products used in hospitals, particularly in infants, linked to serious complications, further impacting the market. Infant and kids probiotics intended to prevent necrotizing enterocolitis have resulted in invasive diseases, including one infant death in 2023, and have been associated with more than two dozen other reported adverse events in the U.S. in the past few years. Thus, without clear safety and benefit data, parents are hesitant to incorporate probiotics into their children's diets or healthcare routines. As a result, parents may opt for traditional remedies instead of trying out infant and kid probiotic supplements available in the market. Furthermore, healthcare providers may be cautious about recommending probiotics to pediatric patients without sufficient evidence, thereby hindering the U.S. infant and kids probiotics market growth.

Contrarily, increase in availability of probiotic sup

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The major players operating in the U.S. infant and kids probiotics are Gerber Products Company, BioGaia, i-Health, Inc, Church and Dwight Co., Inc., LoveBug Nutrition, NOW Foods, Mama's Select, Metagenics, Zarbees, Inc., and Hyperbiotics.

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