Antiaging Market Size 2024 | Global Demand and Business Trends 2032

The global anti-aging market, valued at USD 189.50 billion in 2022, is projected to grow at a robust rate of 7.3% during the forecast period, fueled by rising awareness about beauty and skincare among the aging population. Increased accessibility to beauty products and services, coupled with growing consumer focus on physical appearance, are key factors driving the market's growth.

Key Drivers of Growth

Anti-aging products, particularly creams, serums, and lotions, have become increasingly popular, especially among women who are focused on maintaining their skin health and beauty. As a result, more anti-aging products and techniques have entered the market to cater to these demands. Rising disposable incomes and improving living standards across the globe are also contributing to the growing consumer demand for such products.

The United Nations World Population Prospects report predicts that by 2050, 16% of the world's population will be 65 years or older, up from 10% in 2022. This demographic shift is expected to significantly boost the demand for anti-aging therapies and treatments.

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Increased demand for non-invasive cosmetic procedures is another key driver for the anti-aging market. In the U.S., the American Society of Plastic Surgeons reported a surge in demand for cosmetic services, with facelifts being among the most requested procedures. Globally, in 2020 alone, over 14 million non-invasive cosmetic operations were performed, including more than six million botulinum toxin procedures, according to the International Society of Cosmetic Plastic Surgery (ISAPS).

Additionally, leading companies are heavily investing in research and development (R&D) to introduce safer and more effective skincare products, contributing to the market's rapid growth.

Challenges Facing the Market

Despite strong growth prospects, the anti-aging market faces some challenges. The availability of low-quality, counterfeit anti-aging products can deter consumers from purchasing such items, especially when these products cause adverse skin reactions such as rashes or swelling. This issue is further exacerbated by the high prices of premium and luxury anti-aging products, making them inaccessible to a broader audience.

Product Segmentation Insights

The global anti-aging market is segmented into various products, including creams, lotions, serums, and more. In 2022, the creams segment held the largest market share, driven by urbanization, increasing disposable incomes, and a rise in the number of working women willing to invest in luxury skincare products. The shift toward premium and luxury products is expected to continue driving growth in this segment.

An example of product innovation is CeraVe's launch of a hydrating hyaluronic acid cream in the UK in 2021, designed to moisturize and hydrate skin, protect its natural barrier, and serve as a base for makeup or standalone treatment.

Treatment Segmentation Insights

Among anti-aging treatments, the anti-stretch treatment segment is anticipated to see significant growth during the forecast period. The prevalence of obesity, especially among the elderly, is contributing to the demand for stretch mark treatments. Pregnancy and sudden weight changes are among the leading causes of stretch marks, which can often be treated with topical formulations rich in vitamins and plant extracts.

End-Use Segmentation Insights

On the basis of end-use, online stores are expected to capture a substantial market share in the global anti-aging market. The rise of e-commerce has transformed how beauty products, particularly anti-aging solutions, are distributed and marketed. E-commerce platforms offer cost-effective, responsive ways for manufacturers to reach consumers while also allowing businesses to track and analyze consumer behavior for more targeted marketing. Major players such as L'Oréal, Coty Inc., and Hindustan Unilever Ltd. are taking advantage of this trend by expanding their online presence through platforms like Amazon, Myntra, and Flipkart.

The online beauty market has also been bolstered by social media platforms, including YouTube and Instagram, which increase awareness of skincare treatments and products. These platforms play a crucial role in shaping consumer choices and driving demand for anti-aging products worldwide.

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Antiaging Top Companies and Competitive Landscape

The global antiaging market is fragmented, with large and medium-sized players accounting for the majority of market revenue. Major players are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective antiaging products in the market.

Some of the major companies included in the global antiaging market report are:

L'Oreal SA
Procter & Gamble
Unilever
Estée Lauder Companies Inc.
Johnson & Johnson
AbbVie Inc.
Beiersdorf AG
Shiseido Company, Limited
Olay
The Avon Company
Clarins
Kao Corporation.
Lumenis Be Ltd.
Alma Lasers
Syneron Medical Ltd

Antiaging Latest Industry Updates

In October 2022, Sofwave introduced. Synchronous Ultrasound Parallel Beam, an anti-aging technique, at the International Congress on Medical Aesthetics and Anti-Aging in Tel Aviv. It has been approved by the FDA for purposes of firming skin on the face and neck and elevating chin and eyebrows.

In October 2022. LR Health and Beauty introduced the ZEITGARD PRO, a home cosmetic gadget with replaceable beauty tools. Every instrument has a unique purpose, some of which include anti-aging.

Antiaging Market Segmentation Analysis
For the purpose of this report, Emergen Research has segmented the global antiaging market on the basis of type, product, treatment, gender, end-use, and region:

Type Outlook (Revenue, USD Billion; 2019-2032)

Hair Care
Skin Care
Makeup
Eye Care
Others

Product Outlook (Revenue, USD Billion; 2019-2032)

Creams
Lotions
Serums
Others

Treatment Outlook (Revenue, USD Billion; 2019-2032)

Anti-Stretch Treatment
Anti-Pigmentation
Adult Acne Therapy
Breast Augmentation
Liposuctions
Chemical Peel
Others

Gender Outlook (Revenue, USD Billion; 2019-2032)

Female
Male
Others

End-Use Outlook (Revenue, USD Billion; 2019-2032)

Cosmetic Stores
Hypermarket and Supermarket
Pharmacy and Drug Stores
Online Stores
Others

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Regional Outlook (Revenue, USD Billion; 2019-2032)

North America
U.S.
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Benelux
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Rest of APAC
Latin America
Brazil
Rest of LATAM
Middle East & Africa
Saudi Arabia
UAE
South Africa
Turkey
Rest of Middle East & Africa

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