Press release
Thribe: The Future of Vaping and Innovation Begins Here. Thribe Emerges from the Merger of EHALE, Vaporshop, and Real Liquid
Schelle, 18/10/2024 - Thribe, one of the largest independent vaping companies in Western Europe, has officially launched following the 2021 merger of EHALE, Vaporshop, and Real Liquid. This union brings together three pioneers of the vaping and e-liquid manufacturing industries, creating a fully vertically integrated company poised to redefine quality, regulatory compliance, and customer experience across Europe.With a shared commitment to innovation, excellence, and strict regulatory adherence, Thribe blends the rich histories of its founding companies with a forward-thinking vision for growth and market leadership. The company's operations span four core divisions: Thribe Manufacturing, Thribe Brands, Thribe Distribution, and Thribe Retail.
"By combining the complementary strengths of EHALE, Vaporshop, and Real Liquid, Thribe is uniquely positioned to set new standards in the vaping industry," said Cédric Rijkers, CPO of Thribe. "Our goal is to build a successful, innovative company that delivers premium products while prioritizing regulatory compliance and customer satisfaction."
A Strong Foundation of Industry Leaders
- EHALE, founded by the Rijkers brothers in 2014, evolved from a vape brand into a leading wholesaler, launching the popular HEXA brand in 2018.
- Vaporshop, established in 2013, built a strong retail presence across Belgium, expanding to 50 physical stores after shifting away from e-commerce in 2016 due to regulatory changes.
- Real Liquid, launched in 2017, quickly became known as Belgium's most trusted e-liquid manufacturer, focusing on product safety, quality, and regulatory standards.
Thribe's Four Divisions Leading the Charge
- Thribe Manufacturing (formerly Real Liquid) is the engine that powers Thribe's brands. With fully automated production lines running 24/7, the facility produces e-liquids, pods, and disposables, ensuring every product is crafted to the highest standards while adhering to stringent EU regulatory requirements.
- Thribe Brands includes over 20 unique brands, led by HEXA, which is the market leader in Belgium and offers smokers a tobacco-free lifestyle through premium vaping products, all manufactured with a focus on regulatory adherence and safety.
- Thribe Distribution guarantees seamless delivery of Thribe's premium products across Europe. With a focus on operational excellence, Thribe Distribution ensures reliability and efficiency in every step of the supply chain, providing customers with unmatched service and on-time delivery. Our brand EHALE (and its website) will remain active to continue offering dedicated service and expertise.
- Thribe Retail manages 50 Vaporshop stores, revolutionizing the retail experience by offering customers cutting-edge products that meet the highest regulatory standards, ensuring safety and satisfaction.
A Vision for the Future
Thribe is committed to expanding its reach across Europe, driven by core values of regulatory compliance, innovation, and sustainability. The company emphasizes operational excellence and adaptability, responding swiftly to market changes while staying true to its mission of creating success stories together.
For more information, please visit www.thribe.com.
LinkedIn Page: www.linkedin.com/company/thribe-sucess-suppliers
Thribe BV
Molenberglei 8
2627 Schelle, Belgium
Media Contact:
Thibault Thonnon
Marketing Manager
thibault.thonnon@thribe.com
Thribe is a leading independent vaping company based in Western Europe, formed through the 2021 merger of three prominent industry pioneers: EHALE, Vaporshop, and Real Liquid. With its headquarters in Schelle, Belgium, Thribe has rapidly grown into one of the largest players in the European vaping market, providing a fully integrated business model that encompasses everything from manufacturing and brand management to distribution and retail.
Thribe stands out in the industry with its commitment to innovation, regulatory compliance, and sustainability. The company operates across four core divisions-Thribe Manufacturing, Thribe Brands, Thribe Distribution, and Thribe Retail-ensuring full control over every aspect of its production and supply chain.
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