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10-06-2016 09:45 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: TruFusion

Vegas-Based Fitness Studio Opens First Franchise Location

LAS VEGAS (October 5, 2016) - TRUFUSION, the Las Vegas-based workout studio popular for its unique variety of group classes and hot fusion workouts, announces the brand’s first franchise location will open on October 10th in the Southwest area of Las Vegas. This location commences the fitness franchise’s quickly expanding footprint, with 10 locations set to open in Las Vegas and Southern California in 2017.

TRUFUSION Blue Diamond will bring an unparalleled experience to their allegiant members, and adhere to the TRUFUSION studio model of multiple class disciplines under one roof. The “TruTribe” members will have access to a yoga room primarily for the faithful Ashtanga and Yin practice, a yoga sanctuary dedicated to mental wellness, and Pilates reformers. Knowing nutrition and recovery play key roles in fitness, the franchise location has partnered with local natural and non-toxic food company, Thrive, to provide menu items for the TruHealth Bar and Café and will offer meal plans and juicing. When a member walks into the doors of TRUFUSION, they know they will be provided with an entire wellness experience.

TRUFUSION has revolutionized the Las Vegas fitness market with its one-of-a-kind group fitness concept, which places an emphasis on inspiring a community setting in the studio. Over 200 unique group fitness classes are offered each week including Battle Ropes Express, Barefoot Bootcamp, Fly Gym, Tru Kettlebell, Barre, Hot Pilates, Boxing, Sunset Salutations, and more. In addition, each location houses, state-of-the-art heart rate technology called “TruBeat” and a retail store.

“Having an affinity for health, wellness, and entrepreneurship, I knew I wanted to open a TRUFUSION franchise from the moment I participated in my first class,” said franchisees Bryan Ercolano and Christian Velazquez. “We wanted to stay within the Las Vegas market, researched, and found that Blue Diamond was an untapped market for fitness customers. We are excited to open the first of many planned TRUFUSION franchises and are confident TRUFUSION Blue Diamond will complement the current location, yet set itself apart through the unique studio additions.”

During the month of October, TRUFUSION Blue Diamond will be partnering with the American Cancer Society and collect donations. On October 14 – October 16th, the franchise will offer free classes in exchange for a donation.

TRUFUSION Blue Diamond is located at 4750 Blue Diamond Road, Suite 100. The location will be open 7 days a week from 5:30 a.m. to 10 p.m. To reach the new TRUFUSION location, please call 702-522-8911.

For additional information, please visit, and for information on franchise opportunities, please visit

Founded in 2013, TRUFUSION is a one-of-a-kind group fitness studio that offers over 200 unique fusion workout classes per week including Hot Pilates, Tru Kettlebell, Battle Ropes Express, Barefoot Bootcamp, Yinfused, and more. Placing an emphasis on inspiring a community setting in the studio, the popular Las Vegas-based franchise has developed a loyal fan base of locals that coin themselves members of the TruTribe. Offering several additional products and services including a full smoothie bar, healthy food items, and an original line of workout apparel, TRUFUSION is a one-stop shop for all things health and fitness.

888 Figueroa Street, Suite 1000

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