Press release
Fan Engagement Market Soars with Emerging Tech and Immersive Experiences - 2024 Global Forecast
Fan Engagement Market Trend
According to The Business Research Company's, The fan engagement market size has grown exponentially in recent years. It will grow from $5.54 billion in 2023 to $6.69 billion in 2024 at a compound annual growth rate (CAGR) of 20.7%. The growth in the historic period can be attributed to the offering of virtual reality experiences for fans, arranging fan meet-ups with drivers, conducting fan polls for decision-making, participating in charity events to engage fans, hosting fan appreciation events and exclusive parties.
The fan engagement market size is expected to see exponential growth in the next few years. It will grow to $14.40 billion in 2028 at a compound annual growth rate (CAGR) of 21.2%. The growth in the forecast period can be attributed to the increasing popularity of sports and entertainment, personalized content recommendations based on fans' favorites, social media interaction with fans, behind-the-scenes content sharing, and interactive Q&A sessions with fans. Major trends in the forecast period include advancements in technology, community building, AI-powered personalization, smart stadiums, and innovative engagement strategies.
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Market Drivers and Trends:
The increasing popularity of sports is expected to propel the growth of the fan engagement market going forward. Sports refer to physical activities or games that involve structured competition between individuals or teams, often governed by rules or regulations. The popularity of sports is increasing due to advancements in technology and communication, increasing entertainment value, social interaction, and health benefits. Fan engagement catalyzes the popularity of sports by building a passionate and loyal fan base, driving viewership and attendance, attracting media coverage, generating revenue opportunities, and encouraging active participation and involvement. For instance, in December 2021, according to Pepperdine Digital Commons, a US-based digital repository and publication platform, sports franchises grew from 2.4% in 2021 to 5.0% in 2022. Furthermore, For instance, in May 2022, according to a report published by the Sports & Fitness Industry Association (SFIA), a US-based trade association of sports and fitness brands, participation in sports and activities increased by 1.3% in 2021 compared to last year. Therefore, the increasing popularity of sports and entertainment is driving the growth of the fan engagement market.
Major companies operating in the fan engagement market are developing advanced customer engagement tools, such as FanID, to improve products, services, and overall fan experiences. FanID is a unique identifier or digital identity used in the sports industry to enhance fan engagement and personalized marketing efforts. For instance, in January 2024, Sportradar AG, a Switzerland-based sports technology company, launched FanID, a one-of-a-kind marketing technology that personalizes fan engagement for sports rights holders and companies. This tool seeks to provide a better insight into fans' interests and purchasing intentions while increasing the value they bring sponsors. FanID facilitates scalable, direct connections with fans via personalized, timely, and relevant advertisements. To efficiently deliver personalized digital advertising material to fans, the method requires data gathering, connection, activation, and orchestration.
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• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.
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Major Key Players of the Market:
Samsung Electronics Co.Ltd, Microsoft Corporation, Intel Corporation, International Business Machines Corporation, Cisco Systems Inc, Oracle Corporation, SAP SE, Salesforce Inc, Infosys Limited, Wipro Limited, LISNR Inc, Factoreal Systems Inc, Genius Sports, Medallion Arts Inc, InCrowd Sports Ltd, Onefootball, Choicely, Scribble Technologies Inc, Corite, Star Shoutout Inc, Show4me
Fan Engagement Market 2024 Key Insights:
• The fan engagement market size is expected to see exponential growth in the next few years. It will grow to $14.40 billion in 2028 at a compound annual growth rate (CAGR) of 21.2%.
• Surging Popularity Of Sports Fuels Growth In The Fan Engagement Market
• Enhancing Fan Engagement Through Personalized Marketing Technology
• North America was the largest region in the fan engagement market in 2023
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The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
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