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Vitamin A Market Poised for Strong Growth Amid Rising Consumer Awareness and Demand for Nutrient-Rich Products

10-10-2024 03:26 PM CET | Food & Beverage

Press release from: Emergen Research

Vitamin A Market

Vitamin A Market

The global vitamin A market size was USD 540.2 Million in 2022 and is expected to register a rapid revenue CAGR of 5.0% during the forecast period. The global Vitamin A market is expected to witness significant growth in the coming years, driven by increased consumer spending on skincare, rising demand for nutritional supplements, and heightened awareness around the health risks of poor nutrition. Vitamin A, known for its benefits to eye health, immune function, and skin care, is increasingly being incorporated into a wide range of consumer goods, from cosmetics to dietary supplements and animal feed. According to industry experts, these trends are anticipated to drive sustained market growth through 2030.

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Key Growth Drivers

Increased Consumer Spending on Skincare Products
Consumer demand for high-quality skincare and personal care products has been a major factor in driving the growth of the Vitamin A market. With rising awareness of the benefits of Vitamin A in promoting skin health and reducing signs of aging, more consumers are opting for products enriched with this vital nutrient. The cosmetics industry is increasingly turning to Vitamin A due to its role in treating skin disorders and enhancing the appearance of skin and hair.

Growing Demand for Nutritionally Fortified Foods
The modern diet, characterized by heavily processed foods, has led to widespread micronutrient deficiencies, including Vitamin A. To address these nutritional gaps, the food and beverage industry is increasingly fortifying processed foods with essential vitamins like Vitamin A. As a result, the demand for vitamin-enriched products is projected to rise significantly, particularly as consumers seek healthier options in response to growing concerns over the long-term health effects of poor nutrition.

Health Concerns Related to Deficiency and Eye Health
Vitamin A deficiency is a leading cause of preventable blindness worldwide, with over 2.2 billion people experiencing vision impairment, according to the World Health Organization (WHO). This global health crisis has spurred efforts to combat Vitamin A deficiency, especially in low-income regions where malnutrition is prevalent. Public health campaigns, fortified foods, and supplements are critical in addressing this issue and driving the growth of the Vitamin A market.

Challenges and Restraints

While the Vitamin A market is experiencing positive momentum, several challenges could hinder its growth. Stringent regulatory standards related to Vitamin A supplements, as well as concerns about potential toxicity from overconsumption, remain significant market restraints. Over 60,000 cases of Vitamin A toxicity are reported annually in the U.S., primarily from prolonged intake of supplements. Despite these concerns, industry players are focusing on improving product safety and ensuring responsible use to mitigate risks.

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Market Segmentation

The global Vitamin A market can be segmented by source, application, and end use:

Natural vs. Synthetic Vitamin A
Natural Vitamin A, derived from plant-based and organic sources, dominates the market due to rising consumer preference for sustainable and organic products. This trend has driven innovation, with companies like DSM and Givaudan introducing bio-based Vitamin A for use in cosmetics and personal care. Synthetic Vitamin A, while still widely used, is projected to grow at a more moderate pace, largely due to its applications in addressing Vitamin A deficiency in low-income regions.

Applications Across Industries
Vitamin A is increasingly being used in multiple industries, including food and beverages (F&B), pharmaceuticals, cosmetics, and animal feed. The F&B segment is expected to witness significant growth as consumers continue to seek nutritionally fortified food products. Similarly, the animal feed segment is set to grow steadily, as Vitamin A is crucial for maintaining the health of livestock, particularly in the meat production industry.

End-Use: Focus on Adults and Children
Adults, particularly working professionals and athletes, are showing a growing interest in maintaining balanced nutrition through supplements, driving demand in this demographic. At the same time, Vitamin A supplementation in children remains a priority for public health programs, particularly in regions where Vitamin A deficiency leads to increased childhood morbidity and mortality. Efforts to improve Vitamin A intake in children are expected to drive strong growth in this segment.

Vitamin A Top Companies and Competitive Landscape

The global vitamin A market is fragmented with many large and medium-sized players accounting for the majority of market revenue. Major players are deploying various strategies, entering mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing a more effective vitamin A product in the market.

Some major players included in the global vitamin A market report are:

Thorne

Pharmavite LLC.

Care/of

Life Extension

Vitacost

Nordic Naturals

HUM Nutrition Inc.

NOW Foods

Archer-Daniels-Midland Company

Fenchem

Royal DSM

Deep Visions Multimedia GmbH

Adisseo

Foodchem International Corporation

Divi's Laboratories Limited.

Parkacre

Kirkman

Farbest Brands

CELLMARK AB

CAPTEK Softgel International Inc

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Vitamin A Latest Industry Updates

In July 2022, BASF announced to increase its global formulation capacity at its Verbund location in Ludwigshafen. The cutting-edge facility, which is fully integrated into the site's vitamin manufacturing, will support, and extend the production of high-quality vitamin A powder product for the animal nutrition industry.

In May 2022, DSM and Firmenich joined forces through a business combination agreement, forming 'DSM-Firmenich.' This partnership aims to become a top creation and innovation partner in nutrition, beauty, and well-being. It unites Firmenich's Perfumery and Taste businesses with DSM's Health and Nutrition portfolio, creating a new company with four distinct, complementary businesses, all backed by exceptional scientific expertise.

For the purpose of this report, Emergen Research has segmented the global vitamin A market on the basis of source, demographics, application, and region:

Source Outlook (Revenue, USD Million; 2019-2032)

Natural

Synthetic

Demographics Outlook (Revenue, USD Million; 2019-2032)

Children

Adults

Pregnant Women

Application Mode Outlook (Revenue, USD Million; 2019-2032)

F&B

Dairy

Bakery and Confectionery

Beverages

Baby Food

Other Application

Pharmaceutical

Cosmetics

Animal Feed

Regional Outlook (Revenue, USD Million; 2019-2032)

North America

U.S.

Canada

Europe

Germany

France

UK

Italy

Spain

Benelux

Russia

Rest of Europe

Asia Pacific

China

Japan

South Korea

India

ASEAN Countries

Oceania

Rest of APAC

Latin America

Brazil

Mexico

Rest of LATAM

Middle East & Africa

GCC Countries

Israel

Turkey

South Africa

Rest of Middle East & Africa

Look Over transcripts provided by Emergen Research

Vitamin A Market Size@ https://www.emergenresearch.com/industry-report/vitamin-a-market/market-size

Vitamin A Market Share@ https://www.emergenresearch.com/industry-report/vitamin-a-market/market-share

Vitamin A Market Trends@ https://www.emergenresearch.com/industry-report/vitamin-a-market/market-trends

Vitamin A Regional Market Demand@ https://www.emergenresearch.com/industry-report/vitamin-a-market/regional-market-demand

Vitamin A Market Analysis@ https://www.emergenresearch.com/industry-report/vitamin-a-market/market-analysis

Contact Us:
Eric Lee
Corporate Sales Specialist
Emergen Research | Web: www.emergenresearch.com
Direct Line: +1 (604) 757-9756
E-mail: sales@emergenresearch.com
Visit for More Insights: https://www.emergenresearch.com/insights

About Us:

Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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