Press release
Rising Demand for Oral Rehydration Solutions Driven by Growing Health Awareness and Increasing Cases of Dehydration
Oral Rehydration Salts Market
Market Drivers
One of the primary drivers of this market is the growing incidence of diarrhea and other gastrointestinal disorders. These conditions often result in substantial fluid loss, making ORS essential for replenishing the body's lost salts and water. According to the World Health Organization (WHO), diarrhea is the second leading cause of death among children under five, claiming around 525,000 young lives each year and affecting over 1.7 billion children globally. This alarming statistic emphasizes the critical role of ORS in combating dehydration, significantly contributing to market growth.
In addition to rising health concerns, the increasing number of health awareness campaigns is driving demand for ORS. As people become more health-conscious, there is a noticeable uptick in the use of ORS for hydration, particularly during sports activities or when managing chronic health conditions. For instance, Alniche Lifesciences recently launched the #GutHealthAwareness campaign to enhance understanding of gastrointestinal issues, further promoting the importance of products like ORS.
Furthermore, the convenience of subscription services and auto-replenishment features on e-commerce platforms encourages repeat purchases, boosting market revenue as consumers regularly seek ORS for hydration.
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Market Restraints
Despite its growth potential, the ORS market faces several challenges. Overconsumption of ORS can lead to an electrolyte imbalance, particularly excessive sodium intake, which poses health risks such as high blood pressure. Moreover, the presence of alternative hydration products, including sports drinks and DIY rehydration solutions, can divert consumer preferences away from ORS. The limited shelf life of ORS products also poses a challenge for manufacturers and retailers.
Market Segment Insights
The ORS market is segmented into various types and forms. Based on type, the market is divided into standard ORS, ORS with zinc, low-osmolarity ORS, and rice-based ORS.
The Standard ORS segment emerged as the market leader in 2022, owing to its balanced formulation of electrolytes and sugars that effectively restores hydration and prevents complications like kidney issues and cardiovascular problems. It is versatile and suitable for all age groups, contributing significantly to its popularity.
The ORS with Zinc segment is also witnessing significant growth, accounting for a considerable market share. This type of ORS is vital in preventing deaths from acute watery diarrhea, reducing diarrhea-related mortality by approximately 11.5%. Zinc's essential role in immune function and overall health further drives demand for this segment.
In terms of form, the market is categorized into tablets, powder, and liquid, with the Tablet segment holding the largest share in 2022. Tablets are favored for their compact size, making them ideal for travel and emergencies. They provide precise dosing for electrolyte balance and have a longer shelf life, enhancing their appeal. ORS hydration tablets are designed to dissolve quickly in water, delivering a refreshing drink that helps maintain hydration levels, making them popular among active individuals.
ORS Top Companies and Competitive Landscape
The Oral Rehydration Salts (ORS) market is fragmented with large and medium-sized market players accounting for the majority of revenue. Major players are deploying various strategies, entering into mergers and acquisitions, strategic agreements and contracts, developing, testing, and introducing more effective in the market.
Some major players included in the market report are:
Distribution Channe
Cera Products Inc
SIX SIGMA LABORATORIES
Abbott Laboratories
Trifecta Pharmaceuticals USA, LLC
Sanofi
Halewood Laboratories Pvt. Ltd
AdvaCare Pharma
H2ORS, INC
Drip Drop Hydration Inc
RecoverORS
GoHydrate
Precision Hydration Ltd
Fluid Tactical
GSK plc
Johnson & Johnson Services, Inc
Nestlé
Himalaya Wellness Company
Merck & Co., Inc
Lupin
Ajanta Pharma Ltd.
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Oral Rehydration Salts Latest Industry Updates
On 24 January 2022, UFlex'Asepto, the first Indian manufacturer of Aseptic Liquid Packaging, has been chosen as the packaging partner of the FDC brand 'Electral Z+ (ORS+Zinc Solution)' ready-to-drink OTC product, which was made by Halewood Laboratories Private Ltd. The new value-added Electral variation featured in Asepto's holographic packets is accessible in pharmacies and health centers throughout India. The six-layer packaging prevents bacteria, light, and air from contaminating the liquid ORS packaged and keeps the product contents sterile, as a result, the ORS solution has a long shelf life because no preservatives are used.
On 26 August 2020, DripDrop Hydration, a rehydration therapy company, announced the addition of an 80-count multi-flavor package of Berry, Lemon, Watermelon, and Orange flavors to their Oral Rehydration Solution (ORS) lineup. This was the addition to DripDrop's armoury focused at fighting dehydration, which affects up to 75% of the US population.
Oral Rehydration Salts Market Segmentation Analysis
For the purpose of this report, Emergen Research has segmented the global Oral Rehydration Salts (ORS) market on the basis of ORS type, form, packaging Indication, age group, distribution channel, and region:
Type Outlook (Revenue, USD Million; 2019-2032)
Standard ORS
ORS with zinc
low-Osmolarity ORS
Rice-Based ORS
Form Outlook (Revenue, USD Million; 2019-2032)
Tablet
Powder
Liquid
Packaging Outlook (Revenue, USD Million; 2019-2032)
Single-Pack
Multi-Pack
Indication Outlook (Revenue, USD Million; 2019-2032)
Dehydration
Diarrhea
Gastroenteritis
Electrolyte Imbalance
Others
Age Group Outlook (Revenue, USD Million; 2019-2032)
Pediatric and Children
Adults
Distribution Channel Outlook (Revenue, USD Million; 2019-2032)
Online
E-Commerce Websites
Online/Mail-Order Pharmacies
Offline
Hospital Pharmacies
Retailers/Distributors
Others
Regional Outlook (Revenue, USD Million; 2019-2032)
North America
U.S.
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Spain
Benelux
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Rest of APAC
Latin America
Brazil
Rest of LATAM
Middle East & Africa
Saudi Arabia
UAE
South Africa
Turkey
Rest of MEA
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Enhancing Knowledge: A Guide to Related Industry Reports
Oral Rehydration Salts (ORS) Market Size @ https://www.emergenresearch.com/industry-report/oral-rehydration-salts-market/market-size
Oral Rehydration Salts (ORS) Market Share @ https://www.emergenresearch.com/industry-report/oral-rehydration-salts-market/market-share
Oral Rehydration Salts (ORS) Market Trends @ https://www.emergenresearch.com/industry-report/oral-rehydration-salts-market/market-trends
Oral Rehydration Salts (ORS) Regional Market Demand @ https://www.emergenresearch.com/industry-report/oral-rehydration-salts-market/regional-market-demand
Oral Rehydration Salts (ORS) Market Analysis @ https://www.emergenresearch.com/industry-report/oral-rehydration-salts-market/market-analysis
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