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Station Casino is the New US Social Gaming Partner of GAN

09-30-2016 09:48 AM CET | IT, New Media & Software

Press release from: BMR Industry

GAN plc, formerly known as GameAccount Network plc, announced the successful inclusion of Station Casinos, LLC to its clientele on September 27, 2016. Earlier in August 2016, the U.S. social gaming market vendor had cleared its intent to partner with several land-based casino operators to deploy its online gaming Simulated Gaming™. The official launch of this trademarked enterprise-grade solution for U.S. social gaming market by the Nevada-based client remains due in the first half of 2017. It will be integrated with the client’s myBoardingPass™ on-property rewards program.

According to “Big Market Research” Report, Analysts studies sales (consumption) of Social Gaming in United States market, focuses on the top players, with sales, price, revenue and market share for each player.

Get full report enquire here@

Simulation Gaming™ is a novice internet gaming service developed by GAN to specifically cater to the US social gaming market. The product offers a collective entertaining gaming experience as well as marketing tools. The client considers this as an innovative engagement tool for its loyal customers and expects to attract fresh gamer populace. The first launch of the gaming service by GAN in U.S. dates back to January 2014. It successfully converted the heavy volume of engaged Internet traffic on casino-owned websites into huge monetary figures. The average revenue per daily active user (ARPDAU) in 2014 and 2015 was $2.75 and $2.32, respectively. The terrific response was accompanied by a marked increase in on-property visitations for U.S.-based casinos.

Station is GAN’s second U.S. client in Nevada, and fourth major client in U.S., which generates annual revenue of over $1 billion from casino games. The company will experience immediate expansion of its combined client property with Station’s 19 casinos and around 19,000 slot machines. GAN gaming software will then have net platform exposure at more than 70 casinos and 100,000 slot machines.

At the occasion, GAN’s CEO Dermot Smurfit publicly stated that the company is expecting heavy profit in earnings and materials in the upcoming year through this deal. He expressed the privilege of securing one of Nevada’s oldest and largest casino operators in their account. The established loyalty base of Simulation Gaming™ is anticipated to get a fresh boost with myBoardingPass™ loyalty program.

GAN has a significant presence in the U.S. social gaming market. In April 2016, the company bagged two most prestigious titles at the EGR North America Awards—Casino Platform Supplier of the Year Award for 2015 and Freeplay Gaming Supplier of the Year Award for 2015. These prove testimonial to company’s dominance in delivering internet casino gaming platforms to its U.S. clients.

According to Staci Alonso, Executive Vice President of Station Casinos, partnering with GAN was a strategic move to bring improvisations in its service offerings to improve its customer experience. The free-play online gaming service will allow players to enjoy several on-property casino games, whenever and wherever they wish. In broad terms, the popularity of free-play casino games will expand the outreach of the Station Casino experience.

On August 2, 2016, GAN announced its new partnership deal with a land-based casino. However, no names were revealed regarding the casino, until now. Additionally, the previous plan to launch Simulation Gaming™ in late 2016 has now been pushed forward for certain reasons. This partnership deal marks a significant event in the U.S. social gaming market.

Purchase a copy of report United States Social Gaming Market Report 2016 @ at USD 3800 (Single User License):

With the window of opportunity getting open and shut at a speed of light, it has become very important to survive in the market and only the fittest and competent enough can do so. So, we try and provide with latest changes in the market that can suit your needs and help you take decision accordingly.

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