Wenbo Wu x HUI: Milan Fashion Week's Blue "Grand Tour"

Milan - September 26, 2024 - Renowned Chinese architect Wenbo Wu joined forces with HUI brand founder Huizhou Zhao at the 2025 Spring/Summer Milan Fashion Week, unveiling a blue-themed women's "Grand Tour." This innovative collaboration, set against the historic backdrop of the Leonardo da Vinci Museum of Science and Technology, masterfully blended architecture and fashion, creating a captivating fusion of Eastern and Western aesthetics.

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Design Concept by Wenbo Wu

Wenbo Wu, known for merging local cultural identity with global design, brought his vision to life by combining the soft fluidity of fashion with the solid structure of architecture. His internationally acclaimed work in public spaces and art installations has led him to explore the intersection of architecture and fashion in unprecedented ways.

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For the HUI 2025 Spring/Summer showcase, Wu designed an art installation centered on female empowerment, with blue as the defining theme. Set within the iconic corridors of the museum, the installation seamlessly merged the historical essence of Italian architecture with an ethereal oriental atmosphere.

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Zhao Huizhou x Wenbo Wu Collaboration

Using sustainable fabrics featuring ethnic patterns, the design created a striking contrast between the warm tones of the building and the cool hues of the blue textiles. The interplay of materials expressed a perfect balance between strength and softness, echoing the "Grand Tour" theme through an artistic lens.

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The space transformed with dynamic light and shadow effects, mimicking the movement of ocean waves. Models walked through a poetic journey that bridged the architectural world with nature, showcasing a harmonious blend of East and West. The unique presentation left an unforgettable impression on Milan Fashion Week.

This cross-disciplinary collaboration exemplifies HUI's commitment to innovation, cultural integration, and the exploration of traditional craftsmanship within fashion, promising more distinctive creations for global audiences.
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