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Parenting Apps Market Segments, Analysis, Overview, Outlook Report 2024-2033
Parenting Apps Market Segments
According to The Business Research Company's, The parenting apps market size has grown rapidly in recent years. It will grow from $1.36 billion in 2023 to $1.53 billion in 2024 at a compound annual growth rate (CAGR) of 12.6%. The growth in the historic period can be attributed to increased smartphone adoption, community building, educational emphasis, convenience and time management, health and safety concerns.
The parenting apps market size is expected to see rapid growth in the next few years. It will grow to $2.49 billion in 2028 at a compound annual growth rate (CAGR) of 12.9%. The growth in the forecast period can be attributed to customization and personalization, integration of ai and machine learning, iot and smart parenting devices, virtual support services, inclusive and diverse content, evolving privacy and security features. Major trends in the forecast period include digital content consumption, personalized content and recommendations, integration of wearable technology, remote learning and educational features, diversity and inclusivity.
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Market Drivers and Trends:
The growing adoption of smartphones is expected to propel the growth of the parenting apps market going forward. A smartphone refers to a cellular phone with a built-in computer and other functionality not previously present in phones, such as an operating system (OS), web browsing, and the ability to run software programs. Smartphones are used for accessing parenting apps, aiding parents with child development resources and tracking tools and streamlining their parenting journey. For instance, in November 2023, according to Uswitch Limited, a UK-based financial conduct authority, beginning in 2022, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. The UK population is expected to grow to 68.3 million by 2025, of which 95% (or around 65 million individuals) own a smartphone. Therefore, the growing adoption of smartphones is driving the growth of the parenting apps market.
Major companies operating in the parenting apps market are focused on developing an app with access to resources to maximize profits in the market. An app with access to resources typically refers to a software application that has permission to utilize various data, services, or hardware components on a device or network. For instance, in March 2022, Talkspace Inc. launched a new app called Parenting Guide from Lasting. The app is designed to help parents become more confident in their approach to parenting by providing self-guided sessions and live classes. The app's content library applies tried-and-true psychological approaches to help parents with issues such as anxiety, sibling conflict, and emotion coaching. The Lasting Parenting Guide app offers evidence-based approaches for modern-day parenting and helps parents raise healthy, resilient kids in the post-pandemic world.
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Major Key Players of the Market:
Major companies operating in the parenting apps market report are Alphabet Inc., Microsoft Corporation, AT&T Inc., Avast Software s.r.o., AO Kaspersky Lab, WebMD LLC., Babytree Inc., Family Zone Cyber Safety Ltd., Babycenter LLC, Ovuline Inc., WeParent, Bark Technologies Inc., The Bump, Custody X Change, OurFamilyWizard LLC, CPP Co-Parent Planner Inc., Mobicip LLC, AppClose Inc., Applied Life Private Limited, Babytime Inc., Blub Blub Inc., Peanut App Ltd., Seacloud Software LLC, Talking Parents, Kinedu Inc., Nighp Software LLC
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