Medical Aesthetic Devices Market Expected to Reach $38.9 Billion by 2030

Medical aesthetics are used to treat and improve a person's aesthetic look by addressing issues such skin laxity, excess fat, cellulite, scars, moles, wrinkles, undesired hair, liver spots, spider veins, and skin discoloration, among others. Dermatology, dental & maxillofacial surgery, reconstructive surgery, and plastic surgery are all traditionally included. Aesthetic medicine includes both surgical and non-surgical techniques, and a combination of both can be utilized to improve a person's physical appearance. Aesthetic devices are utilized to correct deformities caused by accidents, trauma, and other congenital illnesses (particularly implants).

The medical aesthetic devices market was valued at $13.5 billion in 2020, and is estimated to reach $38.9 billion by 2030, growing at a CAGR of 10.7% from 2021 to 2030.

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Launch of novel solutions and medical aesthetic devices:

Recently, Revelle Aesthetics, Inc., a MedTech company that has been focusing on redesigning precision technologies, launched Avéli™, a novel medical aesthetic device. The company has been working for years to develop smart aesthetic devices that offer effective results for both women and healthcare practitioners. Avéli is a new cellulite device that helps reduce the appearance of cellulite on thighs and buttocks temporarily in a one-time procedure. For years, the company had focused on R&D to understand underlying anatomy and challenges to overcome while addressing cellulite. Now, it has offered Avéli, a precision device that identifies the culprit septa that causes cellulite depression and offers accurate and precise results that all customers and healthcare practitioners demand.

As per the company, Avéli is a disposable device for cellulite and requires an advanced minimally-invasive procedure with only local anesthesia. With the use of Avéli, women use get visible and meaningful results after the procedure that has almost no downtime.

Such innovations have gained interest from both customers and investors. Over the last few years, several start-ups have secured million-dollar funding to develop novel medical aesthetic devices that require minimally-invasive procedures. Moreover, companies and researchers have focused on enhancing the life of aesthetic implants by introducing new coatings and materials.

For instance, a team of Australian researchers from Flinders University, RMIT, and Swinburne University has introduced a new way to improve the antimicrobial resistance of aesthetic implants and extend their life. The team has developed a new surface coating by adding gallium liquid metal to hydroxyapatite to improve its antibacterial properties. They have published their results in the ACS Applied Materials and Interface.

The major concern of people undergoing surgical procedures to install implants is their overall life and chances of bacterial infection. Even after taking the highest degree of precaution and sterilization measures, opportunistic bacteria that are resistant to antibacterial drugs can form on biofilm and build up on contact surfaces of implants and other surgical devices. Thus, this new technique improves viability of the metallic implants and enhances bacterial resistance after the surgery. As around half of such bacterial infections can lead to further surgery and even removal of the device, this coating offers a promising solution to patients and doctors.

Over the years, the world of aesthetic treatment has gained importance. Since the 1990s when invasive cosmetic surgery was introduced, it has not become one of the most popular surgical treatments to improve aesthetics and lifestyle. In addition, with the introduction of novel technologies and medical aesthetic devices, the treatments often offer quick, visible results at significantly lower costs. This has increased the inflow of people undergoing non-invasive procedures such as Platelet-Rich Plasma (PRP), medical facials, skin tightening, and body contouring. The influence of social media and awareness regarding the benefits of such procedures have further increased the demand for medical aesthetic devices. Thus, it is important to know the current and old trends in the medical aesthetic devices industry.

Focus on small changes instead of major invasive surgeries:

Today, opting for aesthetic medicine is similar to taking regular medical treatments as people find it important to maintain their healthy and natural-looking appearance. Moreover, minimizing the effects of aging is now as important as staying fit, active, and healthy. Thus, people look for opting for aesthetic devices and enhancements that help them look natural instead of changing their appearance dramatically. This trend has increased the demand for those surgical procedures that use the body fat of the patient as an implant or enhancement. The pressure of improving looks pertains to the overuse of social media. Thus, the vast majority of younger generations opt for non-invasive procedures such as Botulinum Toxin, Nonsurgical Fat Reduction, Hyaluronic Acid, Hair Removal, and Photorejuvenation.

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North America held the major share in 2020-

By region, North America dominated in 2020, garnering nearly two-fifths of the global medical aesthetic devices market, owing to increased adoption of medial aesthetics, enhanced technological advancements, and development of novel products by the key players in the province. The market across Asia-Pacific, simultaneously, is expected to cite the fastest CAGR of 11.7% throughout the forecast period. Improvement in R&D facilities, increase in medical tourism, and rise in awareness about medical aesthetics drive the market growth in the region.

Key players in the industry-

Johnson & Johnson
LUMENIS LTD
MERZ PHARMA GMBH & CO. KGAA
Hologic, Inc.
Zimmer Biomet Holdings, Inc.
Allergan plc
Sientra Inc
Dentsply Sirona Inc.
SYNERON MEDICAL LTD
VALEANT PHARMACEUTICAL INTERNATIONAL, INC

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