Rising Prevalence of Lifestyle-Induced Illnesses Boost the Global General Medicine Education Publishing Market

The expanding online education market is driving the general medicine education publishing market significantly. The online learning industry is projected to be worth more than US$100 bn by the end of 2015. This booming industry is fuelling the growth of other markets such as the global general medicine education publishing market. Several organizations, from public schools to corporations, are increasingly opting to train their students/employees using the Internet.

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The global general medicine education publishing market is also driven by the growing custom content publishing market. The rising prevalence of lifestyle-induced illnesses will also boost the global general medicine education publishing market in the years to come. Broadly, the global general medicine education publishing market is segmented on the basis of the type of publishing and region.

Each segment of the global general medicine education publishing market is analyzed in detail in the research report. The trends that will impact the growth of these individual segments will help clients understand the growth dynamics of these segments. Furthermore, valuable data such as the shares of these segments in the market and their growth rates covered in the report on the global general medicine education publishing market will further help market players analyze the growth potential of these segments. SWOT analysis performed in the report paints a clear picture of the growth potential of the various market segments.

The global general medicine education publishing market will expand at a 6.80% CAGR during the forecast period from 2013 to 2018. In 2012, the global general medicine education publishing market was worth more than US$2.4 bn and by 2018, the market is projected to be worth US$3.6 bn.

Within electronic and online publishing, the global general medicine education publishing market is segmented into distance learning, hospital training, testing and self-assessment, multimedia content, electronic and digital textbooks and reference books, mobile applications, and online reference tools. In print, the global general medicine education publishing market is divided into distance learning, hospital training, testing and self-assessment, print textbooks and reference books, and custom content publishing.

Among these segments, the custom content publishing segment is projected to hold a 57% share in the global general medicine education publishing market by the end of the forecast period. This segment will dominate the global general medicine education publishing market due to the high price associated with publishing custom content.

Region-wise, the global general medicine education publishing market is classified into Europe, Asia, North America, and Rest of the World. North America dominates the global general medicine education publishing market. By the end of 2018, North America is expected to occupy 51.9% of the global general medicine education publishing market.

Even though the global general medicine education publishing market will witness good growth in the coming few years, it will be suppressed by a few factors. The higher pay for specialized courses tends to prevent students from opting for internal medicine. Besides this market restraint, the macroeconomic policies related to reimbursement and other issues will challenge the global general medicine education publishing market.

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Players in the global general medicine education publishing market will benefit from the rising number of hospital collaborations. The key players operating in the global general medicine education publishing market are Springer Books, Reed Elsevier, Wolters Kluwer, John Wiley & Sons Inc., McGraw-Hill, and Kaplan.

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