Low- and No-Calorie Soda Market is Expected to Reach $26.9 Billion by 2031 - The Coca-Cola Company, Zevia, PepsiCo

The global Low- and No-Calorie Soda Market was valued at USD $20.5 billion in 2022 and is projected to reach USD $26.9 billion by 2031, growing at a CAGR of 3.5% from 2024 to 2031. These beverages, including sugar-free and low- or no-calorie sodas, are increasingly popular among consumers seeking to manage their weight.

Consumer demand for carbonated beverages is on the rise, driven by increasing health awareness and a desire for calorie-free or low-calorie options. To meet this demand, key market players are innovating with new flavors and launching calorie-free or low-calorie sodas. For example, on February 1, 2023, PepsiCo introduced a caffeine-free lemon-lime flavored soda in both regular and zero-sugar formats in the U.S.

As concerns about high sugar intake grow, a new consumer segment is seeking healthier beverage alternatives. The rising prevalence of diabetes presents opportunities for low- and no-calorie sodas, which appeal to individuals managing their blood sugar levels. This market also offers opportunities for innovation in flavors and product varieties, with manufacturers experimenting with unique fruit blends, natural infusions, and distinctive tastes to attract consumers looking for novel beverage experiences.
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Key Developments

• On January 31, 2023, VK & Soda Lime and VK & Soda Berries introduced their new low-calorie sodas to the market. These beverages feature fruity flavors and have fewer calories compared to other products.

• On January 11, 2023, PepsiCo launched STARRY soda, available in lemon-lime flavor. It is offered in both regular and zero-sugar versions across retailers in the United States.

• On March 3, 2020, Fever-Tree, a UK-based soft drink and mixer company, released a range of low-calorie flavored sodas. Each variant contains under 40 calories and includes Pink Grapefruit Soda, Lime & Yuzu Soda, and Italian Blood Orange Soda.

Market Dynamics:

Rising Demand for Calorie-Free Or Low-Calorie Carbonated Beverages Like Low-and No-Calorie Soda Drives the Market Growth
Market Segment Analysis

By Type: Low-Calorie Soda, No-Calorie Soda

By Packaging: Cans, Bottles, Pouches

By Distribution Channel: Supermarkets, Convenience Stores, E-Commerce, Other

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Major Key players

• The Coca-Cola Company
• Zevia
• PepsiCo
• Kirin Holdings
• HassiaGruppe
• Dr Pepper Snapple
• Nongfu Spring
• Suntory
• Polar Beverages
• Reeds inc.

*Note:

Additionally, I wanted to highlight that the full version of the report includes an in-depth analysis of emerging players and startups, which will provide valuable insights into the evolving market landscape and key strategies being adopted.

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