Oat Bran Market is Expected to Reach $11.4 billion by 2031 - Oats, Bob's Red Mill, Nature's Path, NOW Foods

The Global Oat Bran Market was valued at USD $7.5 billion in 2022 and is projected to reach USD $11.4 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031. A key trend driving this growth is the increasing awareness of oat bran's health benefits, which is boosting demand for nutritious and functional food options.

The oat bran market is experiencing significant growth due to a rising health consciousness among consumers. Oat bran is becoming increasingly popular as a nutritious, heart-healthy option, valued for its high content of soluble fiber and beta-glucan. The growing demand for functional foods and dietary supplements is further driving market expansion. In response, manufacturers are developing innovative oat bran products to cater to the increasing consumer preference for wholesome and beneficial food choices.

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Key Developments

• December 7, 2021: Gold&Green Foods, a company based in Finland, introduced protein granules and flakes made from oat bran, pea, and fava bean proteins. These plant-based ingredients offer a neutral flavor and adaptable texture, making them suitable for various applications. They are also rich in protein, fiber, potassium, and iron.

• October 22, 2022: Joseph's Bakery, a U.S.-based manufacturer of pita and lavash flatbreads, expanded its distribution through a new partnership with The Kroger Co., reaching over 1,200 locations. Additionally, the company secured distribution for more products in 3,000 Walmart stores and multiple Albertsons Safeway divisions.

• September 30, 2022: Quaker, a leading brand in India's oats market, launched Quaker Oats Muesli, its entry into the ready-to-eat cereal segment. This innovative breakfast option features a blend of five grains, 22% fruit, nuts, and seeds, offering a crunchy and wholesome breakfast experience in two flavors: Fruit & Nut and Berries & Seeds.

Market Dynamics:

Rising Awareness of Health Benefits Drives Surge in Oat Bran Market
The oat bran market is experiencing substantial growth driven by increasing consumer awareness of its health benefits. As people lean towards healthier food choices, oat bran has seen a notable market share increase of around 20%. This growth reflects the rising incorporation of oat bran into diets for its support of heart health, digestion, and cholesterol management.

The demand for nutritious and functional foods is boosting oat bran's popularity. Consequently, the market has expanded significantly, with food industries investing in innovative oat bran products to meet consumer needs. Oat bran has become a prominent player in the fitness and wellness food segment.

Growing Popularity of Plant-Based Diets Boosts Oat Bran Market
The rise in plant-based diets is further propelling the oat bran market, as it becomes a favored choice among vegans and vegetarians. Oat bran offers a healthy, natural alternative rich in fiber and essential minerals for plant-based eating. This trend has significantly increased oat bran's market share and contributed to its dramatic growth as more people adopt plant-based lifestyles.

Market Segment Analysis

By Type: Organic Oat Bran, Conventional Oat Bran

By Grind: Fine Oat Bran, Coarse Oat Bran, Steel-Cut Oat Bran

By Application: Food Industry, Bakery and Confectionaries, Animal Feed, Healthcare and Personal Use

By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Others

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Major Key players

• Quaker Oats
• Bob's Red Mill
• Nature's Path
• NOW Foods
• Arrowhead Mills
• Hodgson Mill
• King Arthur Baking Company
• McCann's Irish Oatmeal
• Anson Mills
• Bagrry's

*Note:

Additionally, I wanted to highlight that the full version of the report includes an in-depth analysis of emerging players and startups, which will provide valuable insights into the evolving market landscape and key strategies being adopted.

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