Enhanced Water Market is Expected to Reach $9.6 billion by 2031 - Ax water, BiPro USA, CORE Nutrition LLC, GREEN-GO LLC

The Global Enhanced Water Market was valued at USD $5.3 billion in 2022 and is projected to grow to USD $9.6 billion by 2031, with a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031. This growth reflects a rising consumer demand for functional and flavored hydration options.

The market includes a diverse array of products such as electrolyte water, alkaline water, vitamin-infused water, mineral water, and fitness water. These beverages go beyond regular water, offering specialized hydration solutions that address various health and wellness needs. Increasing awareness about the significance of proper hydration and a growing preference for functional benefits are driving the expansion of the enhanced water market.

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Key Developments

• September 7, 2021: Glucose Health, Inc., a manufacturer and distributor of nutritional beverages, introduced GLUCODOWN enhanced water. This innovative product contains a clinically proven fiber that helps maintain optimal blood sugar levels, catering to the demand for beverages with blood sugar control benefits.

• October 22, 2021: Evian launched evian+ enhanced sparkling water to address market energy slumps. Enriched with magnesium and zinc to support normal cognitive function, evian+ is available in four flavors: raspberry and ginseng, lime and ginger, grapefruit and basil, and cucumber and mint.

• August 28, 2021: Nestlé S.A. acquired Essential Water, a Washington-based water brand. This acquisition expands Nestlé's portfolio with global mineral and premium waters, including functional water options.

Market Dynamics:

The Growing Awareness Regarding the Adverse Effects of Dehydration on Health.
The enhanced water market is expanding as awareness grows about the negative health effects of dehydration. As individuals increasingly recognize the importance of proper hydration, they are turning to enhanced water options that offer more than just plain water. These beverages, enriched with nutrients, electrolytes, or functional ingredients, cater to those seeking to replenish fluids while addressing specific health needs.

For example, on June 25, 2021, Voss Water introduced three enhanced water varieties designed to support active lifestyles. Dehydration can cause various health issues, including fatigue, headaches, impaired cognitive function, and in severe cases, more serious complications. This heightened awareness has led consumers to prioritize hydration and seek out beverages that not only quench their thirst but also provide additional health benefits. Enhanced water products, with their specialized formulations and marketing focused on hydration support, are meeting this growing demand.

Market Segment Analysis

By Product: Flavor, Plain

By Distribution channel: Online, Offline

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Major Key players

• Ax water
• BiPro USA
• CORE Nutrition LLC
• GREEN-GO LLC
• H2rOse
• JUST WATER
• Karma Culture LLC
• lalpina
• Liquid Death Mountain Water
• Montane Sparkling Spring Water
*Note:

Additionally, I wanted to highlight that the full version of the report includes an in-depth analysis of emerging players and startups, which will provide valuable insights into the evolving market landscape and key strategies being adopted.

Regional Analysis

The global Enhanced Water Market report focuses on six major regions: North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa.

The global Enhanced Water Market report focuses on six major regions: North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa. The report offers detailed insight into new product launches, new technology evolutions, innovative services, and ongoing R&D. The report discusses a qualitative and quantitative market analysis, including PEST analysis, SWOT analysis, and Porter's five force analysis. The Silicone Pin Mat Market report also provides fundamental details such as raw material sources, distribution networks, methodologies, production capacities, industry supply chain, and product specifications.

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