LOUIS VUITTON AND BMW I8 UNVEIL EXCLUSIVE LUGGAGE COLLECTION

Tailor-Made Elegance: Louis Vuitton Creates Bespoke Luggage for BMW's Groundbreaking i8 Plug-In Hybrid
Paris, France - September 8, 2024 - In a landmark collaboration that unites the pinnacle of luxury travel with cutting-edge automotive technology, Louis Vuitton and BMW have unveiled a bespoke luggage collection tailored specifically for the revolutionary BMW i8 plug-in hybrid. This exclusive set marks a new era in both travel and automotive design, embodying a perfect synergy between style, innovation, and functionality.
The partnership between Louis Vuitton, the preeminent name in luxury travel, and BMW, a leader in automotive innovation, represents a seamless fusion of tradition and modernity. This collaboration underscores both brands' commitment to excellence and their shared vision of sophistication and technological advancement. The BMW i8, renowned for its groundbreaking plug-in hybrid technology and futuristic design, is the ideal vehicle to showcase Louis Vuitton's craftsmanship.
The Louis Vuitton luggage collection draws direct inspiration from the BMW i8's avant-garde design and advanced materials. The luggage pieces are constructed from carbon fibre, a material famously used in the i8's bodywork for its lightweight and robust properties. This not only ensures durability but also aligns with the high-tech aesthetics of the BMW i8. The collection includes four key pieces: the Weekender GM i8, the Garment Bag i8, the Business Case i8, and the Weekender PM i8.
Each piece of luggage is custom-designed to fit seamlessly into the BMW i8's unique storage spaces. The Weekender GM i8, equipped with both hand and shoulder carry straps, is crafted to slot perfectly into the car's boot. The Garment Bag i8 is tailored to fit snugly on the rear shelf, while the Business Case i8 aligns with the shape of the rear seats, ideal for professionals on the move. The smaller Weekender PM i8 rests comfortably on the car's interior surface, ensuring maximum convenience for every journey.
The luggage set features Louis Vuitton's hallmark chequered Damier pattern, laser-etched with the brand's signature for added elegance. The carbon-black color scheme is complemented by electric blue accents in the microfiber lining, echoing the BMW i8's distinctive branding. Handles made from dyed natural leather provide a touch of Louis Vuitton's legendary quality and craftsmanship. Each item in the collection is finished with leather name tags and, with the exception of the garment bag, includes the iconic Louis Vuitton padlock.
This exclusive luggage collection will be available starting April 1, 2014, upon request at select Louis Vuitton boutiques across the globe. Locations include Munich, Milan, London, Paris, Moscow, Dubai, New York, and Los Angeles. The limited availability of these pieces highlights their exclusivity and the high-caliber clientele they are designed to serve.
"BMW and Louis Vuitton share both a profound appreciation of tradition and a commitment to constant further development," comments Adrian van Hooydonk, Senior Vice President BMW Group Design. "The use of CFRP in the revolutionary BMW i8 sports car is indicative of an intelligent lightweight construction philosophy. And Louis Vuitton has demonstrated a similar belief in innovation, aesthetics, and lightweight design in creating an exclusive luggage collection tailored perfectly to the new BMW i8."
"This collaboration with BMW i epitomizes our shared values of creativity, technological innovation, and style," says Patrick-Louis Vuitton, Head of Special Orders at Louis Vuitton and great-grandson of the House's founder. "Our craftsmen at Louis Vuitton have enjoyed the challenge of this very special project, using their ingenuity and attention to detail to create a truly made-to-measure set of luxury luggage. This is a pure expression of the art of travel."
The BMW i8 stands as a testament to BMW's dedication to pioneering automotive technology. As BMW Group's first plug-in hybrid vehicle and the second model from the BMW i brand, the i8 delivers an extraordinary driving experience. It boasts a 0-100 km/h acceleration in just 4.4 seconds while maintaining impressive fuel efficiency and low emissions. With its striking design, including scissor doors and a minimalist, low-slung silhouette, the i8 offers both dynamic performance and a glimpse into the future of automotive engineering.

Contact:
Jean-Marc Dupont
Public Relations Manager, Louis Vuitton
Phone: +33 1 44 13 22 44
Email: press@louisvuitton.com
Address: 2 Rue du Pont-Neuf, 75001 Paris, France

About Louis Vuitton;
Founded in 1854, Louis Vuitton is renowned for its luxury goods, combining timeless elegance with contemporary design. The brand's commitment to craftsmanship and innovation has solidified its place as a global leader in the luxury market.

This release was published on openPR.