'Together For The Love Of Dogs': This Author Is Celebrating International Dog Day With A Week-Long Virtual Party - And Everyone's Invited

This International Dog Day, there's a week-long virtual party in celebration of dogs all over the world - and everyone's invited!

To mark the worldwide festivities, and the launch of The Man That Rescues Dogs' debut book, 'Home. Made.', TMTRD, publishers Witchcraft, and special guests are hosting a 'Virtual Dog-a-Thon', with dog lovers far and wide welcome to enjoy the festivities and support dogs in need.

TMTRD itself is a dog sanctuary that provides life-saving care to over 1,000 stray, sick and paralyzed dogs (including the TikTok-famous 'Wheelchair Mafia'). Founder Michael J. Baines quit his job as a chef to open the Sanctuary in Thailand, after leaving behind a life of drug and alcohol addiction in Sweden - and has written his heartwarming memoir to raise funds for the Foundation.

Kicking off with a fascinating interview with author Baines, the virtual event - supported by dog-loving, sustainable and socially-responsible dog brand partners Grounds & Hounds, Bark Pouch, ModernBeast, Kin+Kind, and Ropes For Rescues - will run on Facebook from International Dog Day on Monday, August 26 through Saturday, 31 August, comprising a jam-packed online schedule of fun, games, treats, competitions and behind-the-scenes content.

Dog moms, dads, brothers and sisters, and guardians are invited to come together and show their love and support for dogs everywhere. Throughout the week, supporters can enjoy exclusive interviews and readings (including a live Q&A session with book author Baines), live streams from the TMTRD Sanctuary in Thailand, cooking classes, and comedy sketches (courtesy of Must Love Dogs and Comedy - a 501(c)(3) organization on a mission to challenge the status quo of traditional comedy shows by combining punchlines and wagging tails for dog-friendly comedy shows that support animal rescue and wellness).

The event will also offer giveaways and shopping experiences, with a percentage of sales through book royalties and brand products donated to help rescue dogs in need locally and abroad.

The book will be launched first in the USA on International Dog Day (Mon, Aug 26) with social impact production company, Witchcraft. Uniquely, whereas authors traditionally only receive 5-10% of book royalties, 70% of royalties from 'Home. Made.' will be donated back to the Foundation, meaning anyone who purchases a book will be making a donation that will go directly to the dogs.

As part of the festivities, the Virtual Dog-a-Thon will also showcase the dog-loving brands and content creators that have partnered with Michael in commemoration of his book launch - all of whom are committed to creating a more sustainable and safe world for dogs and their people. Grounds & Hounds are an organic and eco-friendly specialty coffee company who donate to rescue initiatives, Bark Pouch make human-grade dog treats presented in easy-to-use, mess-free pouches, and support dog rescue shelters, ModernBeast produce contemporary, high quality pet products and donate profits to animal charities, Kin+Kind handcraft natural, organic and cruelty-free pet care products that benefit pets, people and the planet, and Ropes For Rescues create dog leashes from recycled climbing ropes, donating 10% of leashes to animal rescues of the climbers' choice.

Each brand has been invited to spotlight their incredible work and how they each make a positive difference. US-based event attendees will have the opportunity to buy or win a personalized book unboxing experience: The 'Home. Made.' Box For Dogs, which includes a selection of the brands' must-have products, as well as a copy of the memoir, with 70% of the royalties from each book given back to the TMTRD Sanctuary.

Samantha Wilson, Founder of social impact production company Witchcraft, said: "This isn't just an event; it's a feel-good mission where you can see the immediate impact of your actions. This event is a unique opportunity to be part of something meaningful while enjoying fun, uplifting moments.

"Throughout the week, you'll dive into stories that will restore your faith in humanity - stories of dogs given second chances and people who dedicate their lives to making that happen. Every time you show up, share, or even just tune in, you're helping those very rescues continue their critical work.

"It's a chance to show that we can unite for what truly matters. Dogs teach us about loyalty, resilience, and unconditional love. Now's the time to give back by supporting the rescue efforts that change their lives. Whether you're a lifelong dog lover or 'dog curious,' this is your moment to connect with others who care and contribute in a way that feels right for you."

To learn more about Home. Made. or Witchcraft, visit heywitchcraft.com. Search 'Virtual Dog-a-Thon: Together For The Love Of Dogs' on Facebook to RSVP to the virtual event.

Witchcraft Creative, 408 Plymouth Court, Goose Creek, South Carolina 29445, USA

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ABOUT HOME. MADE.

'Home. Made.' is the first production of Witchcraft, and the story of The Man That Rescues Dogs. The memoir, which will be launched on International Dog Day (Monday, August 26, 2024), documents TMTRD President Michael J. Baines' remarkable journey from the bustling kitchens of Sweden's most popular restaurant scene, to the tranquil cassava fields of Bang Saen, Thailand.

The Swedish entrepreneur quit his successful culinary career to open a nonprofit rescue and rehabilitation center for stray dogs. The book explores the many heartwarming success stories of the dogs that have been rescued, treated and adopted to find their forever homes, as well as the positive development of pet culture in Thailand.

In a deeply honest and moving account, Baines also opens up on the challenges of his own life, namely his personal struggles with drug and alcohol addiction. After somehow finding himself working for the alleged Yugoslavian Mafia in Sweden, the chef became caught up in the dangerous world of drugs, chasing highs to ward off his demons, before he was delivered a life-changing ultimatum.

The book will be available to purchase at heywitchcraft.com, where readers can now sign up for updates. Supporters who subscribe early will automatically be entered into a competition draw to visit TMTRD in Thailand, and will receive behind-the-scenes peeks, extra chapters, recipes from 'Chef Michael', and insider discounts, plus news on Witchcraft's upcoming books.

For book-related media inquiries, please contact Caroline Oatway: Caroline@heywitchcraft.com

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ABOUT THE MAN THAT RESCUES DOGS

The Man That Rescues Dogs is a dog sanctuary based right outside of Bangkok, Thailand. They provide life-saving care to over 1,000 dogs and are home to The Wheelchair Mafia, a TikTok-famous group of nearly 50 handicapped dogs.

Founder Michael J. Baines moved to Thailand from Sweden in 2002 for a fresh start and to advance his career as a chef. After opening his own restaurant, he earned an invitation to compete on Iron Chef Thailand against the esteemed Chef Ian in 2021. Baines began feeding the local dogs outside his restaurant, and with many of his canine friends in poor health and in need of medical care, he adopted several himself, providing food, shelter and treatment at the local veterinary clinic. Despite limited funds and space, he dedicated his free time to rescuing as many dogs as he could, eventually launching his Foundation, The Man That Rescues Dogs.

Opened in 2017 and located just outside of Bangkok, Thailand, the Foundation currently houses 750+ rescued dogs, monitoring and feeding a further 400 within the Bang Saen and Sriracha area. Covering 8,000 sqm, the Sanctuary contains eight main shelters, a full-service clinic, specialized Care Units, a sterile quarantine section for new rescues and dogs with serious diseases, three hydrotherapy pools, and play and relaxation areas.

More than 30 staff members, skilled veterinarians, construction workers and administrative staff are employed by the Foundation, which is supported by the local government in Thailand. TMTRD provides nutritious meals per day to dogs in its care, and also serves to help control the stray dog population in the local area through spaying and neutering, whilst administering life-saving vaccinations and medical care.

The Man That Rescues Dogs Foundation relies heavily on the generosity of donations, accepted via PayPal (info@tmtrd.org / paypal.me/tmtrd), SWIFT (KASITHBK), GIVE.Asia (tmtrd.give.asia) or bank transfer:
Thailand: Kasikorn Bank: 0538123870 | The Man That Rescues Dogs Foundation

CONTACT TMTRD:

Shelter/Office: Inside Saensuk municipality Solid Waste Disposal Center 146/9 BaanNongKha Soi 15 Moo 11, Bangphra sub-district, Sriracha district, Chonburi 20110

Phone: 0843542334
Email: info@tmtrd.org
Website: tmtrd.org

TMTRD SOCIAL MEDIA:

Facebook: facebook.com/tmtrdorg | Twitter/X: twitter.com/tmtrdorg | Instagram: instagram.com/tmtrdorg | TikTok: tiktok.com/@tmtrdorg | Threads: threads.net/@tmtrdorg | YouTube: youtube.com/@TMTRD

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ABOUT WITCHCRAFT

Launched in 2022, Witchcraft is an all-female start-up working to bring funding to nonprofits on the front lines of social change using for-profit advantages. They draw upon the art and power of storytelling, and produce books to benefit each organization by generating awareness, positive media attention, and revenue in the form of book royalties. Each book purchase results in a direct donation to the organization.

Their mission is to revolutionize the nonprofit industrial complex by providing a social enterprise model that unites causes and conscious consumers to dismantle systems of oppression through the celebration of purchasing power.

CONTACT DETAILS

Website: heywitchcraft.com | Instagram: @heywitchcraft | LinkedIn: linkedin.com/company/heywitchcraft |
Facebook: facebook.com/heywitchcraft | TikTok: tiktok.com/@heywitchcraft
Samantha Wilson: samantha@heywitchcraft.com | LinkedIn: linkedin.com/in/samantha-wilson-75985a21

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BRAND PARTNERS AND CONTENT CREATORS (listed alphabetically)

Bark Pouch: High-quality dog treats, presented in an easy-to-use, mess-free pouch to create more quality time. Spreading love and support with donations to dog rescue shelters and organizations.

Grounds & Hounds: Organic and eco-friendly specialty coffee company that supports dog rescue initiatives nationwide, with 20% of all Grounds & Hounds profits deployed to dogs in need.

Kin+Kind: Natural, organic and cruelty-free pet products. Handcrafted in the USA and designed to help pets, people and the planet.

ModernBeast: Contemporary, high quality toys, apparel and home goods for dogs and cats with a refined sense of adventure, with 100% of profits donated to 501c3 animal charities.

Must Love Dogs and Comedy: 501(c)(3) organization on a mission to challenge the status quo of traditional comedy shows by combining punchlines and wagging tails for dog-friendly comedy shows that support animal rescue and wellness.

Ropes For Rescues: Sustainable dog leashes and tags. Recycling program designed to breathe new life into used climbing ropes. 10% of leashes are donated to rescues of the climbers' choice.

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This release was published on openPR.