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Television Analytics Market Share, Growth, Trends Analysis By 2033
Television Analytics Market Share
As per the report, the television analytics market size has grown rapidly in recent years. It will grow from $3.11 billion in 2023 to $3.58 billion in 2024 at a compound annual growth rate (CAGR) of 15.2%. The television analytics market size is expected to see rapid growth in the next few years. It will grow to $6.32 billion in 2028 at a compound annual growth rate (CAGR) of 15.3%.
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Rising Demand For Cloud-Based Analytics Drives Television Analytics Market Growth
The growing demand for cloud-based analytics is expected to propel the growth of the television analytics market going forward. Cloud-based analytics refers to the process of analyzing data using computing resources and tools hosted on remote servers accessed via the Internet. Cloud-based analytics is rising due to its scalability, cost-effectiveness, and ability to provide real-time insights from vast amounts of data accessible from anywhere. Television analytics is required for cloud-based analytics to leverage its scalable infrastructure for processing and analyzing large volumes of viewership and engagement data in real-time, enhancing decision-making, and optimizing content and advertising strategies. For instance, in December 2023, according to Eurostat, a Luxembourg-based intergovernmental organization, 45.2% of EU enterprises purchased cloud computing services, mostly to host their email systems, store electronic files, and accomplish other tasks. Purchases of cloud computing services by EU enterprises increased by 4.2% in 2023 compared to 2021. Therefore, the growing demand for cloud-based analytics is driving the growth of the television analytics market.
Advancing Viewership Growth Strategies With Ormax Televate In The Television Analytics Market
Major companies operating in the television analytics market are focused on developing technologically advanced products, such as an audience analytics tool, to provide detailed insights into viewer behavior and preferences. An audience analytics tool for TV channels is a data-driven platform that analyzes viewer demographics, preferences, and behavior to optimize programming and advertising strategies. For instance, in October 2021, Ormax Media Pvt. Ltd., an India-based media consulting company, launched Ormax Televate. Ormax Televate distinguishes itself as a specialized tool tailored for TV channels seeking to enhance viewership growth through data-driven strategies in the Indian television industry. The tool operates in two key stages: initially providing syndicated data that benchmarks the channel against competitors across crucial metrics like awareness, brand performance, and category needs. Moving to Stage 2, Ormax Televate utilizes strategic analysis, content, and brand analytics, and qualitative research to pinpoint three critical focus areas essential for boosting viewership. This structured approach ensures channels can adopt consumer-centric strategies based on comprehensive insights tailored specifically to their competitive landscape and audience dynamics.
The television analytics market covered in this report is segmented -
1) By Component: Software, Services
2) By Transmission Type: Cable Television (TV), Satellite Television (TV) And Direct-To-Home (DTH), Internet Protocol Television (IPTV), Over-The-Top (OTT)
3) By Deployment Mode: On-Premises, Cloud
4) By Application: Competitive Intelligence, Churn Prevention And Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, Other Applications
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Major companies operating in the television analytics market are International Business Machines Corporation, Adobe Inc., TransUnion LLC., Nielsen Company (Holdings) Pty Limited, Sorenson Communications LLC, Comscore Inc., Nexxen International Ltd., Innovid Corp., Ispot.TV Inc., Viaccess-Orca, Conviva Inc., Fourthwall Media Inc., Edgeware AB, Parrot Analytics Ltd., Realytics, Sambatv, Alphonso Inc., Kinetiq TV, DC Analytics, AnalyticOwl, Clarivoy Inc., tvbeat inc., H-Tech, Admo.TV
Contents of the report:
1. Executive Summary
2. Television Analytics Market Report Structure
3. Television Analytics Market Trends And Strategies
4. Television Analytics Market - Macro Economic Scenario
5. Television Analytics Market Size And Growth
…..
27. Television Analytics Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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