Thailand Prebiotics, Probiotics, Postbiotics Market Dynamics, Growth Drivers, Market Constraints and Challenges 2024

As demonstrated by Precision Business Insights (PBI), the latest report, the Thailand Prebiotics, Probiotics, Postbiotics Market was valued at USD 750.20 million in 2023 and is expected to reach USD 1,635.35 million by 2030, The key drivers for the growth of the Thailand prebiotics, probiotics, postbiotics market include an increase in the number of elderly people, upsurge in the use of probiotics in the treatment of rural population, and rising cases of traveler's diarrhea due to increasing in the tourism industry. As of 2024, the market is estimated to be valued at US$ 837.37 Mn, indicating a robust 11.80 %. CAGR anticipated over the forecast period (2024-2030).

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THAILAND PREBIOTICS, PROBIOTICS, AND POSTBIOTICS MARKET DETAILED SEGMENTATION:
Based on the type the market is segmented into the following
• Prebiotics
• Probiotics
• Postbiotics

Based on the application the market is segmented into the following
• Gastrointestinal Health
• Oral Health
• Immune Health
• Skin Health
• Others

Based on formulation, the market is segmented into the following:
• Tablets
• Capsules
• Powder
• Others

Based on Sales channel, the market is segmented into the following:
• Hyper & Super Markets
• Convenience stores
• Pharmacies
• E-commerce
• Others

Based on end user, the market is segmented into the following:
• Gen- Z
• Millennials
• Gen- X
• Baby Boomers
• Seniors (>65 Years)

Probiotics to Dominate Thailand Prebiotics, Probiotics, Postbiotics Market
Based on the type, the Thailand prebiotics, probiotics, postbiotics market is segmented into prebiotics, probiotics, and postbiotics. Among these probiotics are anticipated to account for a larger revenue share in the Thailand prebiotics, probiotics, and postbiotics market. In 2023, the probiotics segment accounted for USD 750.20 Mn revenue and is projected to grow at 11.80% CAGR over 2024-2030 due to an increase in the number of gastrointestinal, oral, and immunity issues and a growing population with diabetes, hence it is projected to have a positive impact on market growth.

In addition, the increasing use of probiotics for treatment among the rural population is further estimated to boost the probiotics demand in the forecasting period. Moreover, the market in Thailand mainly focuses on traditional probiotic foods and beverage sources such as tempeh, kombucha, microalgae, etc for their nutrients leaving room for industrial products to enter the market. Yakult, solid probiotic yogurt, lacto-fermented fruits and vegetables, kefir, and pickles are some of the foods and beverages that can be seen in the Thai market. International products from Dutch Mill, Epigamia, Stonyfield, and Nestle are imported into the Thai markets. The increase in the pet population in the country is also one of the reasons for increasing the demand for animal probiotics in the Thai market. According to the Agriculture and Agri-Food Canada (AAFC), the number of pet animals in 2016 was 16.5 million which increased to 18.5 million in the year 2021.

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STRATEGIC EXPANSION, MERGERS, COLLABORATIONS, AND AGREEMENTS ARE THE KEY STRATEGIES ADOPTED BY MARKET PLAYERS:
In recent research, the Thailand Prebiotics, probiotics, and postbiotics market further divulges that the key players are intensively adopting strategies such as the launch of new products in the Prebiotics, probiotics, postbiotics and long-term alliances to improve market revenue share and gain significant geographic presence across the country. For instance,
• In September 2023, Thailand's Mary Anne Dairy Products, which sells its products under milk, launched Elderberry Drinking Yogurt with anthocyanins to boost the immune system.
• In November 2022, BIOHM collaborated with Life Extension to bring DataMap innovation to their customer base. BIOHM and Life Extension are both scientifically driven companies dedicated to innovation and health improvement. BIOHM's patented DataMapping technology and cutting-edge analytical approach make them ideal partners for Life Extension as we continue to develop novel, best-in-class supplements for our consumers.

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Key players profiles in the Thailand Prebiotics, Probiotics, Postbiotics Market are BBGI Public Company Limited., Inter Pharma PLC, Foremost Group Thailand, F & N Diary, Betagen, Danone S.A, Mary Anne, Fonterra, Amway, Swisse, Vistra, Dutch Mill, Blackmore, and Life Extension.

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This release was published on openPR.