Acesulfame Potassium Market Increased Demand for Sugar-free Beverages

According to Precision Business Insights (PBI), latest report acesulfame potassium market was valued at USD 752.8 million in 2023, growing at an 4.2% CAGR from 2024 to 2030. The increased awareness among customers about the health implications of excessive sugar and a shift in consumer preferences toward healthier food and beverage options drive the acesulfame potassium market. Furthermore, the ongoing research and technical developments to improve the flavor and stability of acesulfame potassium have made it a more appealing alternative for food and beverage alternative among manufacturers and consumers. Additionally, the option for customized sweetening solutions suited to the preferences of various consumer groups has created plausible opportunities in the market to combine acesulfame potassium with other sweeteners to produce certain taste profiles and functional qualities among manufacturers and further lead to a surge in market demand. Currently, plant-based acesulfame potassium sweeteners are becoming quite popular in the market owing to the shift of customers toward plant-based and vegan diets. Moreover, the increased demand for low-calorie and sugar-free products, rising prevalence of obesity and diabetes, rising government regulations and sugar taxes, and advancements in food technology are anticipated to heighten the market growth.

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THE ACESULFAME POTASSIUM MARKET DETAILED SEGMENTATION:
Based on the type, the market is segmented into the following
• Powder
• Granular
• Liquid

Based on the application, the market is segmented into the following
• Beverages
• Bakery
• Oral hygiene

Based on the grade, the market is segmented into the following
• Pharmaceutical Grade
• Food Grade

Based on the distribution channel, the market is segmented into the following
• Departmental Stores
• Pharmacies
• Online Retail

Beverages Segment Dominates the Acesulfame Potassium Market:
Based on application, the beverages segment is anticipated to show a significant growth rate in the market share over the forecasting period. The use of acesulfame potassium in the reduction of sugar in soft drinks is one of the main factors contributing to its domination in beverage applications. Many people are searching for calorie-efficient substitutes for classic sugary soft drinks. A growing market for low-calorie and sugar-free beverages, such as diet sodas, flavored water, sports and energy drinks, has also resulted from the move toward healthier beverage options. Acesulfame potassium is a key ingredient in the creation of these goods. Additionally, the regulatory bodies have given the go-ahead for acesulfame potassium to be used in beverages, further accelerating its uptake in the market. Additionally, it is projected that the capacity of beverage producers to tailor formulas by employing acesulfame potassium in combination with other sweeteners and flavoring agents in order to achieve specific taste profiles and match customer preferences will fuel market demand.

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Based on Geography, the market is segmented into the following
• North America
• Europe
• Asia Pacific
• Latin America
• MEA

North America Set to Expand at 4% CAGR Over the Forecast Period:
Acesulfame potassium market market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America accounted for a significant share in the acesulfame potassium market. The market is expected to grow at 4.0% CAGR over the forecast years owing to United States and Canada having a well-developed food and beverage industry. In North America, there is a rising market for goods that support these lifestyles as a result of the emphasis on health and wellbeing. Such items are made using acesulfame potassium without sacrificing flavor. Additionally, customers in North America are accustomed to artificial sweeteners like acesulfame potassium and accept its use in a variety of products, which helps one company dominate the market. Asia Pacific region is also anticipated to grow in the forecasting period owing to a well-developed food and beverage industry with a wide range of products that utilize acesulfame potassium as a sugar substitute.

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STRATEGIC NEW PRODUCT LAUNCHES, MERGERS, ACQUISITIONS, AND AGREEMENTS ARE THE KEY STRATEGIES ADOPTED BY MARKET PLAYERS:
Acesulfame potassium market further reveals that the key players increasingly adopting strategies such as the launch of newer products, product launches, and long-term alliances to improve market revenue share and gain significant geographic presence across the region. For instance,
• In March 2023, PepsiCo UK and Ireland reformulated the classic beverage Pepsi with 57 percent less sugar by substituting it with a blend of acesulfame potassium and sucralose, with 56 percent fewer calories than added sugars.
• In January 2020, PepsiCo's Mountain Dew brand launched a new zero-sugar version of its original Mountain Dew soft drink flavored with acesulfame potassium, aspartame, and sucralose, and contains 133 mg of caffeine per 20 fl oz serving.

Key player's profiles in the acesulfame potassium market report are Changzhou Niutang Chemical Plant Co. Ltd., Suzhou Hope Technology Co. Ltd., Anhui Jinhe Industrial Co. Ltd., PepsiCo Inc., The Coca-Cola Company, Tokyo Chemical Industry, and Sigma Aldrich Company LLC.

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This release was published on openPR.