Press release
Connected TV Market Industry was valued at 15.42 Bn. USD for the year 2023 and is expected to grow at a CAGR of 13.3 % to become a 36.95 Bn. USD market by the year 2030.
Connected TV Market
The report is a combination of primary data and secondary data and domain experts have analysed the Connected TV Market from a local, regional and global point of view.
Over the forecast period, Maximize Market Research expects the Connected TV Market to grow from USD 15.42 Bn. in 2023 to USD 36.95 Bn. in 2030 at a CAGR of 13.3 percent.
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Connected TV Market Overview
Connected TVs are television sets with additional capabilities beyond that of regular broadcast television. They allow users to access a wide range of online content and streaming services directly from the TV screen through internet connectivity. Due to their inherent enhanced capabilities connected TVs are more desired amongst customers. They let users watch movies, access on-demand material, use apps, and even surf the web.
Connected TV Market Dynamics
The growing global internet usage has led to the growth of the connected TV market as it enables seamless streaming of online content. Consumers are increasingly demanding personalized content that is tailored to their interests. Connected TVs can deliver this personalized content by using data collected from the user's viewing habits. Connected TVs are increasingly being used for gaming. This is due to the fact that they offer a large screen and high-quality graphics. The availability of high-speed internet is increasing in many parts of the world. This is making it possible for more people to stream content on their connected TVs.
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Connected TV Market Regional analysis
North America holds the largest market share for connected TVs globally, driven by a strong demand for original streaming content. Key players in this region include Samsung, Sony, and LG.
Europe is the second-largest market for connected TVs, fueled by the popularity of streaming services such as Disney+, Amazon Prime Video, and Netflix. Leading brands in this region are Philips, LG, and Samsung.
Asia Pacific, China's connected TV market is rapidly growing due to its large population and expanding middle class. Dominant local brands include Xiaomi, TCL, Hisense, Skyworth, and Huawei.
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Japan's mature connected TV market is characterized by a high adoption rate of smart TVs and streaming devices. Significant players are Sony, Panasonic, LG, Amazon Fire TV, and Google Chromecast.
Latin America, Brazil's connected TV market is expanding with a growing preference for smart TVs and streaming devices. Key market participants are Samsung, LG, Sony, and Google Chromecast.
The Mexican connected TV market is increasing due to rising demand for internet content and streaming services. Important brands include LG, Samsung, Sony, Amazon Fire TV, and Roku.
Middle East and Africa
The UAE's connected TV market is expanding, with consumers showing a preference for smart TVs and streaming devices.
South Africa is experiencing growing demand for streaming services and online content, with key players being Samsung, LG, Sony, Amazon Fire TV, and Apple TV.
𝐅𝐨𝐫 𝐚 𝐝𝐞𝐞𝐩𝐞𝐫 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠, 𝐜𝐥𝐢𝐜𝐤 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤: https://www.maximizemarketresearch.com/market-report/connected-tv-market/190016/
Connected TV Market Report Scope
Market Size in 2023: USD 15.42 Bn.
Market Size in 2030: USD 36.95 Bn.
CAGR: 13.3 Percent
Forecast Period: 2024-2030
Base Year: 2023
Number of Pages: 284
No. of Tables: 133
No. of Charts and Figures: 183
Segment Covered: By Device Type, Operating System, Screen Size, Screen Technology, Resolution Type, Sales Channel, End User.
Regional Scope: North America, Europe, Asia Pacific, Middle East and Africa, South America
Report Coverage: Market Share, Size and Forecast by Revenue | 2023-2030, Market
Dynamics, Growth Drivers, Restraints, Investment Opportunities, and Key Trends,
Competitive Landscape, Key Players Benchmarking, Competitive Analysis, SMR Competition
Matrix, Competitive Leadership Mapping, Global Key Players' Market Ranking Analysis.
Connected TV Market Segmentation:
by Device Type
Smart TVs
Set-top Boxes
Streaming Sticks
Gaming Consoles
Media Streaming Devices
by Operating System
Roku OS
Android TV
webOS
Tizen
Fire TV OS
by Screen size
Less than 30 inches
30 inches to 50 inches
50 inches to 70 inches
Above 70 inches
by Screen technology
LED
OLED
QLED
by Resolution Type
4K
8K
1080p
by Sales Channel
Online retailer
Offline retailers
Hypermarkets and Supermarkets
Direct sales
by End-User
Residential
Commercial
Key Players of Connected TV Market include:
1.Roku (California, United States)
2.Amazon Fire TV (Washington United States)
3.Google Chromecast (California, United States)
4. Apple TV (California, United States)
5. Samsung Smart TVs (South Korea)
6.LG Smart TVs (Seoul, South Korea)
7. Sony Android TVs (Tokyo, Japan)
8. Xiaomi (China)
9.TCL (Guangdong, China)
10.Hisense (Shandong, China)
Key questions answered in the Connected TV Market are
• What is the growth rate of the Connected TV Market?
• Which region is expected to dominate the Connected TV Market?
• What is the expected Connected TV Market size by 2030?
• Which are the top players in the Connected TV Market?
• What are the factors driving the Connected TV Market growth?
• Which country held the largest Connected TV Market share in 2023?
Key offerings
• Past Market Size and Competitive Landscape (2018 to 2023)
• Past Pricing and price curve by region (2018 to 2023)
• Market Size, Share, Size & Forecast by Different Segment | 2024-2030
• Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Market Segmentation - A detailed analysis of the Offerings, Vertical, Application and Region
o Competitive Landscape - Profiles of selected key players by region from a strategic perspective
o Competitive landscape - Market Leaders, Market Followers, Regional player
• Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER's analysis
• Value chain and supply chain analysis
• Legal Aspects of Business by Region
• Recommendations
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Maximize Market Research is one of the fastest-growing market research and business consulting firms serving clients globally. Our revenue impact and focused growth-driven research initiatives make us a proud partner of majority of the Fortune 500 companies. We have a diversified portfolio and serve a variety of industries such as IT & telecom, chemical, food & beverage, aerospace & defense, healthcare and others.
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