Press release
Cosmetic Serum Market to Record Sturdy Growth by 2024 - 2031 | L'Oréal S.A., Estée Lauder Companies Inc.
Cosmetic Serum Market
The Global Cosmetic Serum Market size was valued at US$ 3.86 billion in 2023 and is expected to reach US$ 5.43 billion by 2030, grow at a compound annual growth rate (CAGR) of 5% from 2023 to 2030.
Market Dynamics:
Cosmetic serums are gaining popularity owing to the rising demand for anti-aging products among consumers. According to a recent survey, 90% of women between ages 35-55 years feel the need to take preventive measures against signs of aging and use anti-aging products regularly. Also, the increasing disposable income and growing beauty consciousness are two other major factors propelling the growth of the cosmetic serum market. Additionally, rising awareness regarding skincare regimes and availability of new product variants targeting specific concerns such as dark spots, dryness, and acne are further fueling the market growth. However, high costs of premium serums may hamper the market to some extent during the forecast period.
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Rising Emphasis on Anti-ageing Solutions
With growing health awareness and financial capacity, consumers today place high importance on personal care routines that delay visible signs of ageing. Anti-ageing creams have long been popular for reducing wrinkles and fine lines. However, serum formulations that comprise highly concentrated active ingredients are now considered more effective solutions. They penetrate deeper into skin layers to effectively target issues like loss of elasticity, dark spots and dullness. As populations in key regions like North America, Europe and Asia Pacific enter their 30s and 40s, demand for anti-ageing serums will continue gaining momentum. Manufacturers are responding by launching advanced serums with ingredients like hyaluronic acid, peptides, retinol and vitamin C.
Major Market Opportunity for Future Growth
Growing Men's Grooming Segment
While the cosmetic industry has long been dominated by products for women, the men's grooming segment presents a profitable new opportunity. Driven by changing social attitudes, an increasing number of men are displaying interest in personal care routines. Facial skin care in particular has gained widespread acceptance among younger male demographics. Plant-derived and natural formulations appealing to contemporary sensibilities are helping brands penetrate the male-targeted space. Serums promising visible anti-ageing benefits without a heavy or oily feel are well-suited for the men's segment. Backed by strong marketing programmes, manufacturers have an opportunity to convert more male customers by addressing their concerns around health, appearance and masculinity using gender-neutral serum solutions. This could emerge as a key growth lever over the next 5 years.
Emerging Trends Influencing the Market
Rise of Customized and Personalized formulations
A discernible trend is the growing popularity of customized and personalized skincare products. With innovations in data analysis, artificial intelligence and customized manufacturing technologies, brands are able to offer tailored solutions based on a consumer's specific concerns, age, skin type and environment. Customized serum formulations with the
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Top Companies Featured in This Report:
★ L'Oréal S.A.
★ Estée Lauder Companies Inc.
★ Shiseido Company
★ Limited
★ Procter & Gamble Co.
★ Johnson & Johnson Services
★ Inc.
★ Beiersdorf AG
★ Unilever PLC
★ The Body Shop International Limited
★ Kao Corporation
★ Colgate-Palmolive Company
★ Amway Corporation
★ Avon Products
★ Inc.
★ Mary Kay Inc.
★ Clarins Group
★ Coty Inc.
Market Segmentation:
By Product Type:
★ By Product Type: Anti-Aging Serums, Hydrating and Moisturizing Serums, Brightening Serums, Acne Treatment Serums, Anti-Pigmentation Serums, Others
★ By Ingredient Type: Vitamin C Serums, Hyaluronic Acid Serums, Retinol Serums, Peptide Serums, Antioxidant Serums, Plant Extract Serums, Others
★ By Distribution Channel: Online Retailing, Offline Retailing
★ By End User: Women, Men
Key Regions/Countries Classified as Follows:
» North America (U.S., Canada, Mexico)
» Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
» Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
» South America (Brazil, Argentina, Rest of SA)
» Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
Trends in Navigation Keyword Market:
Market Growth: Expect significant expansion in the navigation keyword market, with a projected Compound Annual Growth Rate (CAGR) of 14.65% from 2024 to 2031.
Increasing Demand: Notice a surge in demand for navigation keywords due to the widespread adoption of GPS-enabled devices and the need for precise mapping data.
Technological Innovations: Witness innovative breakthroughs enhancing the accuracy and reliability of navigation keywords, such as real-time traffic updates, 3D mapping, and augmented reality.
Tailored Solutions: Explore industry-specific navigation keyword solutions designed to meet the unique needs of automotive, aviation, and maritime sectors.
Integration with Advanced Technologies: Embrace the integration of navigation keywords with cutting-edge technologies like artificial intelligence and the Internet of Things, unlocking advanced functionalities.
Mobile Applications: Embrace the convenience and accessibility of navigation keywords through mobile applications, catering to the evolving needs of consumers.
Environmental Sustainability: Embrace environmentally conscious navigation keyword solutions that address issues like traffic congestion and air quality, promoting sustainable transportation options.
Report Highlights:
📈 Examination of navigation keyword market share at both country and regional levels
📈 Thorough analysis of the competitive landscape and emerging trends
📈 Detailed review of product advancements, technological developments, drivers, and limitations
📈 Strategic recommendations tailored for key business segments based on market insights
📈 Valuable guidance for newcomers venturing into the navigation keyword market
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Author Bio:
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
(LinkedIn: https://www.linkedin.com/in/alice-mutum-3b247b137 )
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