Global Powder Coatings Market - SWOT Analysis

According to a new report published by MarketIntelReports, titled, "Powder Coatings Market - Global Opportunity Analysis and Industry Forecast, 2014 - 2022", the powder coatings market is expected to generate $12,332 million by 2022. Powder coatings in appliances application segment occupied the major volume share in 2015 and is expected to maintain its lead throughout the analysis period.

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The demand for powder coatings has increased owing to growing technological advancements and increasing demand from applications, namely, architectural; appliances; automotive; furniture; agriculture, construction, and earthmoving equipment (ACE); general industrial; and others. This trend is expected to continue as it is a volatile organic compound (VOC) and solvent-free. Strict environmental regulations also boost the growth of this market. The market has witnessed moderate growth during the past few years and is expected to grow at a CAGR of 6.3%, in terms of volume, during the analysis period.

Significant drivers of the market include increasing adoption of powder coatings over liquid coatings, supporting environmental regulations, increasing demand for appliances, booming construction industry, and rapid economic growth in emerging countries. However, difficulty in the application of thin coats is expected to impede this growth.

In the year 2015, thermoset powder coatings segment occupied a dominating position as it provides superior finish with excellent durability that reduces the maintenance and prolongs the shelf life of the coated products. Moreover, stringent regulations have led to increased penetration of powder coatings over liquid coatings. Powder coating overspray can be recycled and reused, which means 100% coating material can be utilized. Powder coatings in appliances application segment occupied around one-fourth of the total market in 2015 and is expected to continue the same trend throughout the forecast period.
Electrostatic spray is the most adopted coating technique as it enables coating of intricate shapes and does not require preheating of components. This segment is expected to continue its dominance throughout the forecast period.

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Segment Review
Thermosets are used to coat appliances, as they are resistant to extreme temperatures. Leading companies in this market have heavily invested in R&D activities to offer product customization as per the requirements of the end user industry. Supportive government policies have fueled the growing adoption of powder coatings especially thermoset powder coatings across end user industries during the forecast period.

Electrostatic spray is the most adopted coating technique as it enables coating of intricate shapes and does not require preheating of components. This segment is expected to continue its dominance throughout the forecast period.
Appliances segment dominated the world powder coating market with more than 20% share in terms of volume, generating 454 kilo tons in the year 2015. This application for powder coating is expected to grow at the highest CAGR during the forecast period.

Asia-Pacific Review:
The Asia-Pacific market for powder coatings is expected to grow at the highest CAGR in terms of both volume and value, due to its stable economy, increasing disposable income, and improving standards of living in countries such as China, Japan, Singapore, Malaysia, and Vietnam. The market is expected to witness rapid growth during the forecast period due to proactive government measures to promote the use of eco-friendly coating systems such as powder coatings. The Chinese metal furniture industry is expected to witness rapid growth during the forecast period, owing to availability of inexpensive raw materials.

In Asia-Pacific region, the automotive industry is expected to grow, owing to growth in transportation infrastructure, changing lifestyle, and rising disposable income. The green coatings manufacturing companies and research institutions have heavily invested to develop advanced, eco-friendly, and nonhazardous powder coatings. China is the largest producer of refrigeration appliances. In China, the demand for electric home appliances has considerably increased due to rising disposable income and strong growth in the real estate sector.

Top Winning Strategy
The key players in the world powder coatings market have adopted various business strategies such as product launch, agreement, collaboration, and expansion to sustain the stiff competition in the market. The market players profiled in this report are powder coating manufacturers and solution providers who distribute their products to end-user industries. The data pertaining to market players and their strategic moves have been obtained through annual reports and press releases of respective companies, blogs, websites, and primary calls to experts in the industry.

The above pie chart represents the percentages share of the strategies adopted by leading companies in the global market. Acquisition is the leading strategy adopted by key players in this market, followed by product launch, expansion, and joint venture to expand their geographic outreach in the powder coatings market. Acquisition constitutes 29.7% share of the overall strategies adopted during 2011‐2016. PPG Industries, Inc. has adopted acquisition as its key business strategy to expand its market presence. For instance, in September 2015, PPG acquired I.V.C. Industrial Coatings, Inc., a U.S.-based specialty powder and liquid coating company, to strengthen its position in the industrial coatings market.

Key Findings of Powder Coatings Market
• The appliances application segment occupied the highest share in 2015 and is expected to grow with a CAGR of 6.7%, in terms of volume.
• Electrostatic spray technique was the dominant segment in 2015 and is anticipated to maintain its lead in the powder coatings market.
• The thermoset segment is expected to expand with the highest CAGR of 6.4%, in terms of volume.
• China is the leading consumer of powder coatings in the Asia-Pacific region followed by India.
• The furniture application is projected to be the fastest growing segment.
POWDER COATINGS MARKET SEGMENT

The world powder coatings market is segmented as:
By - Resin Type
• Thermoset
o Epoxy
o Polyester
o Epoxy Polyester Hybrid
o Acrylic

• Thermoplastic
o Polyvinyl Chloride (PVC)
o Nylon
o Polyolefin
o Polyvinylidene Fluoride (PVDF)

By - Coating Method
• Electrostatic Spray
• Fluidized Bed

By - Application
• Appliances
• Automotive
• Architectural
• Furniture
• ACE
• General Industrial
• Others

By - Geography
• North America
o U.S.
o Canada
o Mexico

• Europe
o Germany
o France
o UK
o Italy
o Rest of Europe

• Asia-Pacific
o China
o India
o Japan
o Rest of Asia-Pacific

• LAMEA
o Brazil
o Turkey
o Africa
o Rest of LAMEA

Asia-Pacific accounted for more than half of the total powder coatings market in 2015 and is expected to maintain its lead position throughout the forecast period. This is attributable to the increasing domestic production of automotive, appliances, and growing construction industry. In Asia-Pacific, China is the fastest growing country for the consumption of powder coatings and is expected to continue this dominance during the forecast period in terms of both, volume and revenue.

The prominent players profiled include BASF SE, Akzo Nobel N.V., Kansai Nerolac Paints Limited, Axalta Coating Systems, PPG Industries, Berger Paints, IFS Coatings, Tiger Coatings, The Valspar Corporation, and Sherwin Williams.
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This release was published on openPR.