Global Alcoholic Beverages Market to be Driven by Rise in Per Capita Income across Emerging Economies

Alcoholic beverage companies have so far steered clear of the health and fitness trend that has been the growth mantra of practically every consumer category from food to clothing. However, that’s changing as big alcohol players are trying to cater to the changing consumer demand for lending a health quotient to a product that is usually associated with addictive consumption. Startups are also joining the bandwagon to manufacture healthy alcoholic drinks.

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The research report analyzes market dynamics, growth trends, and product innovations that will influence the growth trajectory of the global alcoholic beverages market for the forecast period between 2015 and 2021. The report is presented in a chapter-wise layout, with each chapter specifically providing details of a particular aspect of the market.

The research report divides the alcoholic beverages market based on relevant criteria and further presents segments and sub-segments for each of the criteria. On the basis of geography, North America, Asia Pacific, Europe, and Rest of the World (RoW) are the regional segments into which the global alcoholic beverages market is divided in this report.

Overview of Global Alcoholic Beverages Market

The global alcoholic beverages market is anticipated to display moderate growth rate over the 2015-2021 period. The consistent sales of all the product segments (spirits, wine, and beer) have led to the positive growth of the global market over the last few years.

The rising economic prosperity in developing economies has been one of the major factors driving the growth of the global alcoholic beverages market in recent years. The increasing purchasing power and increasing acceptance for consumption of alcohol in the cultural beliefs of consumers in these regions is propelling the growth of this market.

Efforts by alcoholic beverage manufacturers for strengthening distribution channels and extension of purchase channels such as online stores, and convenience stores is also contributing substantially to the growth of the global alcoholic beverages market.

However, a high degree of competition among major players to obtain the maximum market share is one of the major impediments to the growth of this market. This also restricts the entry of new players and their chances of sustenance if any in the highly competitive alcoholic beverages market. Other than this, increasing prices of raw materials, availability of non-alcoholic beverages, and stringent licensing requirements for the manufacture of alcoholic beverages are other factors restraining the growth of this market.

Product-wise, beer, spirits, and wine are the segments of the alcoholic beverages market. Among these, beer accounts for the key revenue contribution followed by spirits and wine. The leading six beer manufacturers collectively hold more than 50% of the global market. These manufacturers are forming alliances with local companies to tap into the newer markets of developing nations.

North America and Europe are mature markets for alcoholic beverages, which is why product manufacturers are looking toward other regions. Manufacturers are focused on penetrating into newer markets predominantly in Asia Pacific. This is because changing consumer habits are leading to an increasing consumption of alcohol in countries such as China and India.

Major Companies in Global Alcoholic Beverages Market

Some of the top companies operating in the global alcoholic beverages market are Diageo, Carlsberg, Pernord Ricard, Bacradi, Heineken, Anheuser Busch InBev, Remy Cointreau, and SAB Miller.

Global Alcoholic Beverages Market, by Product
Beer
Spirits (Whiskey, Vodka, Rum and various others)
Wine

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