Press release
Media Buying Agencies And Representative Firms Market Overview, Outlook, Size, Share 2024-2033 |
"The new report published by The Business Research Company, titled Media Buying Agencies And Representative Firms Global Market Report 2024 - Market Size, Trends, And Global Forecast 2024-2033, delivers an in-depth analysis of the leading size and forecasts, investment opportunities, winning strategies, market drivers and trends, competitive landscape, and evolving market trends.As per the report, the media buying agencies and representative firms market size has grown steadily in recent years. It will grow from $79.29 billion in 2023 to $82.94 billion in 2024 at a compound annual growth rate (CAGR) of 4.6%. The media buying agencies and representative firms market size is expected to see steady growth in the next few years. It will grow to $97.55 billion in 2028 at a compound annual growth rate (CAGR) of 4.1%.
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Demand For Media Buying Agencies And Representative Firms Rises With Increased Political, Sports, Festival, And Movie Events
An increasing number of political events, sports events, festivals, and high-budget movies is anticipated to contribute to the demand for media buying agencies and representative firms' market. For instance, for the 2020 US presidential elections, the Democratic Party has released ads in 14 Indian languages to encourage voters of Indian origin. For instance, in September 2023, according to the Federal Election Commission, a US-based agency of the United States government, presidential candidates running for office in 2024 reported total receipts of $167.9 million and disbursements of $65.0 million. Furthermore, in 2022, Coachella Valley Music and Arts Festival, an annual rock festival, draws in crowds of around 125,000 per day. That means that around 750,000 people attended the festival in total over the course of six days. As a result, crowd-gathering events such as political events, sporting events, and festivals are propelling the market for media buying agencies and representative firms.
AI Transforming Media Buying In The Market
Media buyers who use Artificial Intelligence (AI) for media optimization are gaining traction in the market for media buying agencies and representative firms. AI is changing the way advertising operations are run. According to Drift and Marketing Artificial Intelligence Institute, 2022 State of Marketing AI Report, the majority of respondents (51%) said AI is crucial or very important to their marketing success. In August 2021, BLKBOX.ai, a Facebook advertising management platform, launched an Intelligent Media Buying Platform, allowing businesses to scale profitably. Their SaaS-based intelligent and automated media buying platform generates profitable campaigns and scales ad spending threefold while cutting the time required to manage end-to-end media buying from six hours to six minutes. The platform enables big organizations, major corporations, and small and medium-sized businesses (SMBs) to expedite their digital campaigns by requiring only three inputs: creative assets, budget, and KPIs.
The media buying agencies and representative firms market covered in this report is segmented -
1) By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services
2) By Mode: Offline, Online
3) By Application: Banking, Financial Services And Insurance (BFSI) Sector, Consumer Goods And Retail, Government And Public Sector, IT (Information Technology) And Telecom, Healthcare , Media And Entertainment
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Major companies operating in the media buying agencies and representative firms market report are WPP PLC, Publicis Groupe, Omnicom Group Inc, Dentsu Inc, The Interpublic Group Of Companies, Havas SA, Katz Media Group, Hakuhodo DY Media Partners Inc., Horizon Media, Kingstar Media, Initiative Media Private Limited, Brand Catalyser, AJ Marketing, GrowthElements Private Limited, Adworth Media Pvt Ltd, Alchemy One, MK Media, GDR Media Group, KKBC, KOL Media, Sootoo Network, DLG SA (Digital Luxury Group), Eastidea Integrated Solutions, RuiYing Media, Premium.Digital, Havas Media Shanghai, Totem Media , The One Stop Marketing Ltd., Sage+Archer, Media Reach Advertising, Media Alive, Hotspex Media , Digital Star, ERKA Agile Communication, Media Pozitiv, MoloSo Agency , Evolution Media , Moburst, Media Matters Worldwide, Acquire Media Corporation, LoyaltyPlant, Zwick Roell Group, Belenus of Brazil S / A, METALAC, Fastener SRL, Oasn Me Ltd., Amazonas Industria E Comercio Ltd, Sika, H.B. Fuller, Henkel , Alsayegh Media, Le Astrid International LLC, Twofour group, PAZ marketing, Shells advertising, Saba consultants, KENZ advertising, Amber communications, Socialize, Prodesign Advertising, Keyade, Amorphous new media, Terragon group, NXT Digital, Adclick Africa, Sprout performance partners, Gloo design agency, Brand republic SA, Sauce advertising, WetPaint advertising, NP Digital south Africa, Fogg agency , Fuse factory
Contents of the report:
1. Executive Summary
2. Media Buying Agencies And Representative Firms Market Report Structure
3. Media Buying Agencies And Representative Firms Market Trends And Strategies
4. Media Buying Agencies And Representative Firms Market - Macro Economic Scenario
5. Media Buying Agencies And Representative Firms Market Size And Growth
…..
27. Media Buying Agencies And Representative Firms Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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