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Cookie And Website Tracker Scanning Software Market Report 2024-2033 | Size, Share, Trends, Overview
Cookie And Website Tracker Scanning Software Market
As per the report, the cookie and website tracker scanning software market size has grown rapidly in recent years. It will grow from $1.26 billion in 2023 to $1.48 billion in 2024 at a compound annual growth rate (CAGR) of 17.0%. The cookie and website tracker scanning software market size is expected to see rapid growth in the next few years. It will grow to $2.79 billion in 2028 at a compound annual growth rate (CAGR) of 17.3%.
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Rising Cyber-Attacks And Data Breaches Fuel Growth In Cookie And Website Tracker Scanning Software Market
The increased number of cyber-attacks and data breaches is expected to propel the growth of the cookie and website tracker scanning software market going forward. The cyber-attacks and data breaches refer to malicious attempts to disrupt, damage, or gain unauthorized access to computer systems and the unauthorized access and exposure of sensitive information. The increase in cyberattacks and data breaches is due to insider threats, ransomware propagation, state-sponsored attacks and cyber warfare, and flaws in software and systems. Cookie and website tracker scanning software is essential for managing cybersecurity risks associated with tracking technologies by detecting malicious trackers, reducing the attack surface, ensuring regulatory compliance, enabling real-time monitoring, and optimizing website performance. For instance, in April 2023, according to the Identity Theft Resource Center, a US-based non-profit organization, the number of data breach incidents reported increased by 68% in 2022, with 1,862 breaches reported compared to 1,108 breaches in 2021. Therefore, increased cyber-attacks and data breaches drive the growth of the cookie and website tracker scanning software market.
Growing Demand For Cloud-Based Solutions Drives The Expansion Of Cookie And Website Tracker Scanning Software Market
The growing demand for cloud-based solutions is expected to propel the growth of the cookie and website tracker scanning software market going forward. Cloud-based solutions refer to software applications, services, or resources that are hosted and delivered over the Internet, typically from remote servers managed by a third-party provider. Cloud-based solutions are increasing due to several factors, such as security and compliance, remote access to applications, highly redundant and resilient infrastructure, and prioritized security and compliance. Cookie and website tracker scanning software is used in cloud-based solutions to provide a comprehensive framework for enhancing privacy, security, and compliance, whose seamless integration across various cloud platforms and resource optimization capabilities further bolster their effectiveness in maintaining a secure and compliant digital presence. For instance, in December 2023, according to the European Union, a Netherlands-based international organization, the percentage of European Union businesses that bought cloud computing services increased by 4.2 percentage points in 2023 compared to 2021. Therefore, the growing demand for cloud-based solutions is driving the growth of the cookie and website tracker scanning software market.
Development Of More Advanced Scanning Technologies to Revolutionize Cookie and Website Tracker Scanning
Major companies operating in the cookie and website tracker scanning software market are focused on developing innovative solutions, such as website tracker scanning software, to eliminate third-party cookies and ensure user safety. Website tracker scanning software, also known as website tracking or monitoring software, is a tool used to analyze and track various elements and activities on a website. For instance, in January 2024, Google LLC, a US-based technology company, launched Tracking Protection, a new technology restricting website access to third-party cookies and limiting cross-site tracking. This feature restricts website access to third-party cookies by default by limiting cross-site tracking. Its goal is to prevent third-party cookies from being used to track users across different websites to serve personalized ads. It is part of Google's Privacy Sandbox, which aims to provide safer alternatives to third-party cookies.
The cookie and website tracker scanning software market covered in this report is segmented -
1) By Product Type: Cloud-Based, On-Premise
2) By Organization Size: Large Enterprise, Small And Medium Enterprise
3) By Application: Banking, Financial Services, And Insurance (BFSI), Retail, Government, Healthcare, Manufacturing
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Major companies operating in the cookie and website tracker scanning software market are ESPN Inc., Daily Mail and General Trust plc, Trustwave Holdings Inc, OneTrust LLC, Sourcepoint Inc., Quantcast Corporation, Piwik PRO GmbH, Clarip Inc., Crownpeak Technology Inc, TrustArc Inc., Osano Inc., Iubenda S.r.l., Trunomi Ltd., Cookiebot, Cookie Script LLC, The Media Trust Company, CookieYes, Termly Inc., Secure Privacy, Clym Ltd., Noyb, CookieHub, Consent Management Provider (CMP)
Contents of the report:
1. Executive Summary
2. Cookie And Website Tracker Scanning Software Market Report Structure
3. Cookie And Website Tracker Scanning Software Market Trends And Strategies
4. Cookie And Website Tracker Scanning Software Market - Macro Economic Scenario
5. Cookie And Website Tracker Scanning Software Market Size And Growth
…..
27. Cookie And Website Tracker Scanning Software Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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