Protein Bar Market Expected to Hit $6.78B by 2028 at 7.1% CAGR, Driven by Innovation and Diet Trends - TBRC Report

The new report published by The Business Research Company, titled "Protein Bar Global Market Report 2024 - Market Size, Trends, And Global Forecast 2024-2033", delivers an in-depth analysis of the leading size and forecasts, investment opportunities, winning strategies, market drivers and trends, competitive landscape, and evolving market trends.

As per the report, the protein bar market size has grown strongly in recent years. It will grow from $4.81 billion in 2023 to $5.15 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. The protein bar market size is expected to see strong growth in the next few years. It will grow to $6.78 billion in 2028 at a compound annual growth rate (CAGR) of 7.1%.

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Rising Popularity Of Protein-Based Diets Driving Growth In The Protein Bar Market
The increasing popularity of protein-based diets is expected to propel the growth of the protein bar market going forward. Protein-based diets consist of foods that contain high amounts of protein, like meat, eggs, milk, nuts, beans, seafood, and vegan products like soy. The increased protein-based diets demand boosts the protein bar market as they are sources of proteins and other vital nutrients. For instance, in June 2022, according to the Canada National Statistical Agency, a Canada-based federal agency that offers important facts about the economy, society, and environmental issues, poultry meat sales climbed for the seventh year in a row, rising 14.9% from the previous year to $3.7 billion. Similarly, Canada produced 848.2 million dozen eggs in 2021, an increase of 1.1% annually. Since the last decade, the production of eggs in Canada has been rising year over year. Therefore, the increasing popularity of protein-based diets is driving the protein bar market.

Product Innovations Transforming The Protein Bar Market
Product innovation is the key trend gaining popularity in the protein bar market. Major companies operating in the protein bar market are focused on developing innovative products to strengthen their position in the market. For instance, in June 2022, Kellogg Company, a US-based company that manufactures and markets protein bars, breakfast cereals, cookies, and other products, launched Protein Snack Bars through its brand Special K. The Special K Protein Snack Bars are powerful, equally tasty and filling, and include 90 calories and provide a quick boost of protein on the move without compromising on flavor. They include six grams of protein and come in two mouth-watering flavors including sweet Berry Vanilla and rich chocolaty Brownie Sundae.

The protein bar market covered in this report is segmented -
1) By Source: Plant-Based, Animal-Based
2) By Product: Gluten-Free Protein Bars, Vegetarian Protein Bars, Sports Nutrition Bars, Other Products
3) By Protein Content: Low Protein Content, Medium Protein Content, High Protein Content
4) By End-User: Adult Male, Adult Female, Other End-User

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Major companies operating in the protein bar market report are Nestlé S.A., Abbott Laboratories, Mars Incorporated, Mondelez International Inc., General Mills Inc., Kellogg Company, Hormel Foods Corporation, Amway Corporation, Glanbia PLC, Post Holdings Inc., Danone North America LLC GNC Holdings LLC, ONE Brands LLC The Simply Good Foods Company, Premier Nutrition Company LLC, The Nature's Bounty Co, Nature's Bounty Co, Clif Bar & Company, Quest Nutrition LLC, Orgain Inc., MusclePharm Corporation, NuGo Nutrition, Natural Balance Foods Limited, RXBAR & Co KIND LLC, PowerBar Inc. Small Planet Foods Inc., GoMacro LLC, Caveman Foods LLC, Naturells India Private Limited, ProBar LLC

Contents of the report:
1. Executive Summary
2. Protein Bar Market Report Structure
3. Protein Bar Market Trends And Strategies
4. Protein Bar Market - Macro Economic Scenario
5. Protein Bar Market Size And Growth
…..
27. Protein Bar Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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