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Retail Media Networks Global Market Report 2024 - By Size, Share, Growth And Report, Forecast To 2033
Retail Media Networks Market
As per the report, the retail media networks market size has grown strongly in recent years. It will grow from $21.07 billion in 2023 to $22.71 billion in 2024 at a compound annual growth rate (CAGR) of 7.8%. The retail media networks market size is expected to see strong growth in the next few years. It will grow to $31.7 billion in 2028 at a compound annual growth rate (CAGR) of 8.7%.
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E-Commerce Surge Propels Retail Media Networks
The rapid growth of e-commerce is expected to propel the growth of the retail media networks market going forward. E-commerce refers to businesses and people that buy and sell products and services through the internet. E-commerce operates in various market areas and can be done on computers, tablets, smartphones, and other smart devices. Retail media networks enable companies to access previously inaccessible digital spaces within an e-commerce website. Sponsored ads are introduced by e-commerce websites to allow businesses to market their products on the website. For instance, in April 2022, according to a report published by United Nations Conference on Trade and Development (UNCTAD), a Switzerland-based intergovernmental organization within the United Nations Secretariat, global e-commerce businesses earned $2.9 trillion in sales in 2020, with a further one-third growth in 2021, bringing sales to $3.9 trillion. Therefore, the rapid growth of e-commerce is expected to drive the retail media network market.
Redefining Retail Media Landscape With The Launch Of Commerce Max
Technological advancements have emerged as a key trend gaining popularity in the retail media network market. Major companies operating in the retail media network market are focused on developing new and innovative solutions to sustain their market position. For instance, in September 2023, Criteo S.A., a France-based advertisement company, launched Commerce Max DSP. It provides brands and agencies with a single point of entry to retail media inventory onsite and across multiple retailers and offers a suite of retail media solutions that address fragmentation and drive commerce outcomes across the entire open internet.
The retail media market covered in this report is segmented -
1) By Type: Search Ads, Display Ads
2) By Cloud Deployment: Public Cloud, Private Cloud, Hybrid Cloud
3) By Application: Consumer Goods, Catering, Other Applications
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Major companies operating in the retail media networks market report are Walmart Inc., Amazon.com Inc., Google LLC, Home Depot Product Authority LLC, The Kroger Co, Verizon Communications Inc., Alibaba Group Holding Limited, Walgreens Boots Alliance Inc., Target Brands Inc., Lowe's Companies Inc., Carrefour SA, Tesco PLC, Best Buy Co Inc., Inter IKEA Systems B.V., Macy's Inc., Wakefern Food Corp, METRO Inc., Adobe Inc., Wayfair LLC, Ulta Beauty Inc., eBay Inc., Petco Animal Supplies Inc., Maplebear Inc., Criteo Corporation, dunnhumby Ltd, Costco Wholesale Corporation, MediaMath Inc., Flex IT Rent BV, CitrusAd Pty Ltd, Amobee Inc.
Contents of the report:
1. Executive Summary
2. Retail Media Networks Market Report Structure
3. Retail Media Networks Market Trends And Strategies
4. Retail Media Networks Market - Macro Economic Scenario
5. Retail Media Networks Market Size And Growth
…..
27. Retail Media Networks Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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