Household Cleaning Products Market Report 2024 - Market Size, Growth Rate, Major Drivers And Key Trends | The Procter & Gamble Company, Unilever, Henkel AG & Co. KGaA, The Dial Corporation

"The new report published by The Business Research Company, titled ""Household Cleaning Products Global Market Report 2024 - Market Size, Trends, And Global Forecast 2024-2033"", delivers an in-depth analysis of the leading size and forecasts, investment opportunities, winning strategies, market drivers and trends, competitive landscape, and evolving market trends.

As per the report, the household cleaning products market size has grown strongly in recent years. It will grow from $116.76 billion in 2023 to $126.64 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The household cleaning products market size is expected to see strong growth in the next few years. It will grow to $178.3 billion in 2028 at a compound annual growth rate (CAGR) of 8.9%.

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The Surge In Demand For Natural Household Cleaning Products
Increasing awareness of natural household cleaning products is expected to propel the growth of the household cleaning products market. Natural household cleaning products refer to cleaning agents and solutions that are formulated using ingredients derived from natural sources, such as plants, minerals, and essential oils. Consumers are increasingly shifting towards natural or ""green"" household cleaners, as they provide a sense of sustainability and do not contain hazardous chemicals. For instance, in May 2022, The Environmental Protection Agency, a US-based government agency launched revitalized Design for the Environment logo for eco-friendly antimicrobial solutions, promoting sustainable cleaning products. Similarly, in March 2022, according to Sensormatic Solutions, a US-based retail technology provider, subsidiary of by Johnson Controls a survey of 1000 U.S. consumers revealed an 80% focus on sustainability, with 70% expressing a willingness to pay more, emphasizing its crucial role. Additionally, 54% actively researching eco-initiatives, businesses face a shifting landscape, as half of consumers believe sustainability is imperative, shaping purchasing behaviors. Therefore, the increasing awareness of natural household cleaning products is driving the household cleaning products market.

The Rising Trend Of Ingredient Transparency In Household Cleaning Products
Ingredient transparency is a key trend gaining popularity in the household cleaning product market. Any cleaning product available consists of various ingredients that include various forms of chemicals that help in better cleaning. Consumers are keen to know if the products they are purchasing are made from natural or plant-based raw materials that are biodegradable and have sustainably sourced substrates. Therefore, companies in the market are rapidly shifting towards providing ingredient transparency to consumers. For instance, in June 2022, the American Cleaning Institute (ACI), a US-based non-profit organization representing producers of institutional, household, and industrial cleaning products, launched a new tool, """"What Cleaning Ingredients Do,"""" designed to improve consumer understanding through greater transparency and consumer trust. The tool is a simple, searchable database of 800+ chemical ingredients commonly found in household cleaners, with consistent, consumer-tested ingredient function descriptions to promote consumer understanding.

The household cleaning products market covered in this report is segmented -

1) By Product: Dishwashing Products, Toilet Cleaners, Surface Cleaners, Laundry Detergents, Other Products
2) By Distribution Channel: Supermarkets, Convenience Store, Online Retail
3) By Application: Bathroom, Kitchen, Floor

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Major companies operating in the household cleaning products market report are The Procter & Gamble Company, Unilever, Henkel AG & Co. KGaA, The Dial Corporation, Colgate-Palmolive, Reckitt Benckiser Group plc, Kao Group, S. C. Johnson & Son Inc, Amway Corporation, The Clorox Company, The Sun Products Corporation, Dabur India Limited, Godrej Consumer Products Limited, Zep Inc., Nice-Pak Products Inc., Werner & Mertz GmbH, Grove Collaborative, The Honest Company, McBride plc, CareClean, KLEEN, Ecover, Bombril S/A, everdrop GmbH, Astley Dye & Chemical Co. Ltd., Jelmar LLC, For Life Products, Method Products PBC, Aqdot Limited, Seventh Generation

Contents of the report:
1. Executive Summary
2. Household Cleaning Products Market Report Structure
3. Household Cleaning Products Market Trends And Strategies
4. Household Cleaning Products Market - Macro Economic Scenario
5. Household Cleaning Products Market Size And Growth
…..
27. Household Cleaning Products Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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