Press release
AdTech Industry is Expected to Reach $ 1499.7 billion by 2031 - Alibaba Group Holding Limited, Amazon.com, Inc., Criteo, Facebook Incorporation, Google Incorporation, Microsoft Incorporation
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The AdTech market report majorly focuses on market trends, historical growth rates, technologies, and the changing investment structure. Additionally, the report shows the latest market insights, increasing growth opportunities, business strategies, and growth plans adopted by major players. Moreover, it contains an analysis of current market dynamics, future developments, and Porter's Five Forces Analysis.
The AdTech (Advertising Technology) industry refers to the ecosystem of technology and platforms that facilitate the management, delivery, and optimization of digital advertising campaigns across various channels and devices. AdTech encompasses a wide range of technologies, tools, and methodologies aimed at targeting, reaching, and engaging specific audiences with relevant advertisements.
Forecast Growth Projected:
The Global AdTech Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.
List of the Key Players in the AdTech Market:
Alibaba Group Holding Limited, Amazon.com, Inc., Criteo, Facebook Incorporation, Google Incorporation, Microsoft Incorporation, SpotX, Twitter Incorporation, Verizon
Segment Covered in the AdTech Market:
By Solution: Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others
By Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others
By Enterprise Size: Small And Medium Enterprise (SME), Large Enterprise
By Platform: Mobile, Web, Others
By End-User: Media & Entertainment, BFSI, Education, Retail & Consumer Goods, IT & Telecom, Healthcare, Others
Regional Analysis:
The global AdTech Market report focuses on six major regions: North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa.
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Regional Analysis:
The global AdTech Market report focuses on six major regions: North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa. The report offers detailed insight into new product launches, new technology evolutions, innovative services, and ongoing R&D. The report discusses a qualitative and quantitative market analysis, including PEST analysis, SWOT analysis, and Porter's five force analysis. The AdTech Market report also provides fundamental details such as raw material sources, distribution networks, methodologies, production capacities, industry supply chain, and product specifications.
Chapter Outline:
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: key insights, key emerging trends, etc.
Chapter 3: Manufacturers competitive analysis, detailed analysis of AdTech manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 5 & 6: Revenue of AdTech in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: The main points and conclusions of the report.
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FAQs
How big is the AdTech Market?
The AdTech Market size was USD $ 512.8 billion in 2023. It is expected to reach USD $ 1499.7 billion by 2031.
How fast is the AdTech Market growing?
The AdTech Market will exhibit a CAGR of 14.6% during the forecast period, 2024-2031.
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