Martha Stewart Show to Feature Segment on Baking for People with Food Allergies

South Salem, New York – January 22, 2007 - On Tuesday, January 29th, Lori Sandler, creator of Divvies (the nut- and dairy-free treats that are “made to share”), and her son Benjamin, will join Martha Stewart on her show to make their notoriously moist and delicious cupcakes without using the traditional ingredients; milk and eggs.

Lori Sandler started Divvies with her husband Mark as a sweet solution for the millions who have serious food allergies and can’t share in the fun of party treats or even the simplest playdate snacks. Sandler was determined to bring the yummy, safe confections she’d perfected for her son, Benjamin, who has life-threatening food allergies, to the rescue of other parents who were struggling to find delicious treats for their children with food allergies.

While milk, eggs and nuts get left out of every Divvies treat, the key ingredient to the company’s success is that kids don’t get left out when it comes to eating and celebrating. Hence, Divvies tag line: “made to share”! Martha Stewart invited Lori and her son Benjamin into her television kitchen to share with her world-wide audience how simple it is to bake something sweet and delicious that can include rather than exclude guests with food allergies.

“Isn’t it nice that your mom makes all these treats for you?” Martha asked Benjamin on set. Benjamin let Martha know that his mom doesn’t just make this whole line of gourmet treats just for him, but for everyone.

Check local listings for the network and time this segment will air on Tuesday, January 29th. Contact Martha Stewart directly and air your thoughts, comments and support for segments like the one featuring Divvies that deal in with food allergies, in a very practical way.

Accredited media interested in scheduling an interview to discuss this press release in more detail are encouraged to contact lori@divvies.com

Contact:
Mark Sandler – President
240 Oakridge Common
South Salem, NY 10590
914-533-0333
www.divvies.com

About Divvies
Divvies is a dedicated peanut-, tree nut-, milk- and egg-free bakery headquartered in South Salem, NY. and is committed to raising awareness and identifying new ways to help parents and children cope with food allergies. Divvies donates a portion of the proceeds of the sales on their gift boxes to the Food Allergy Initiative, an organization dedicated to food allergy research. Divvies is continually expanding their product line. For a press kit, or to place an order, visit www.divvies.com. Thanks to Divvies, life’s little pleasures of delicious desserts are now available to share!

This release was published on openPR.