Press release
Vitamins Market Estimated to Flourish at by 2024 - 2031 | Adisseo France S.A.S , Archer Daniels Midland Co.
Vitamins Market
The Vitamins Market size is valued at US$ 7.12 Bn in 2024 and is expected to reach US$ 10.84 Bn by 2031, growing at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Market Dynamics:
Growing health awareness among consumers, especially among millennials and Gen Z, about the importance of supplementing their diet with vitamins is propelling the growth of the vitamins market. According to a study published by Prevention in 2018, over 70% of American consumers are incorporating daily vitamins or supplements in their diet to fulfill their nutritional requirements. The widespread availability and easy accessibility of vitamins through hypermarkets, pharmacies, and online retail channels is another factor fueling the market growth. Furthermore, product innovation in the form of gummy, chewable, and liquid vitamins to appeal to the young generation is positively impacting the vitamins market.
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1 Major Driver: Growing health-conscious population seeking nutritional supplements
The growing health consciousness among the population across the globe is one of the major drivers of the vitamins market. With busy lifestyles and stressful jobs, people are unable to maintain a balanced and nutritious diet. This has increased the reliance on supplements to fulfil the daily nutritional requirements. Vitamins supplements are widely relied upon by health enthusiasts and athletes to boost overall health and immunity. The Covid-19 pandemic has further brought focus on building immunity through vitamins and minerals. The demand for immunity-boosting vitamin C and vitamin D supplements surged significantly during this period. Many developed nations have aging populations who are more prone to nutritional deficiencies. This has further stimulated the vitamins market growth.
4 Major Opportunity: Personalized nutrition driving customized vitamin solutions
The expanding avenues for personalized nutrition present a major opportunity for customized vitamin formulations catering to specific health conditions and individual needs. Advancements in fields like nutrition genomics have enabled understanding the influence of genetics on nutrient requirements. Technological interventions like genetic testing can provide insight into an individual's nutritional response and susceptibility to deficiencies. This has paved way for tailored supplements addressing unique metabolic characteristics. Custom blending of vitamins, minerals, herbs and other bioactives is gaining traction. Digital health solutions integrating lifestyle and genomic data also enable development of more precise personalized vitamin regimens. By offering individualized solutions, manufacturers can tap niche market segments and command premium pricing. This emerging space of precision nutrition offers fertile ground for innovations in vitamins domain.
5 Major Trend: Focus shifting towards delivery systems for enhanced bioavailability
A key market trend gaining momentum is the increasing focus on novel delivery systems and formulations to improve bioavailability of vitamins. Common issues like poor solubility, degradation in gastrointestinal tract and first-pass metabolism hamper absorption of certain vitamins. This warrants development of advanced carrier systems like nanoparticles, liposomes and micronutrization techniques. Encapsulation protects active ingredients and facilitates controlled release. Delivery of fat-soluble vitamins through emulsion systems also boosts bioefficacy. Drinkable emulsions, and chewable tablets compliant with changing consumer preferences are new delivery formats. Researchers are also working on nutrient-carrier complexes, microencapsulation and targeted delivery to tissues. Such innovations unlocking full nutritional potential through superior delivery hold immense potential to reshape the vitamins market.
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Top Companies Featured in This Report:
★ Adisseo France S.A.S
★ Archer Daniels Midland Co.
★ BASF SE
★ CSPC Pharmaceuticals Group Limited
★ Lonza Group Ltd.
★ North China Pharmaceuticals Corporation
★ Pharmavite LLC
★ Zhejiang Hangzhou Xinfu Pharmaceutical Co. Ltd.
★ Vitablend Nederland B.V
★ Farbest Brands
Market Segmentation:
By Product Type:
★ By Source: Plant, Animal and Others
★ By Product Type: Vitamins A, Vitamins B, Vitamins C, Vitamins D, Vitamins E and Vitamins K
★ By End Use Industry: Food & Beverages, Personal Care, Animal Feed, Pharmaceuticals and Others
★ By Distribution Channel: Hypermarket, Supermarket, Mass Merchandisers, Specialty Stores and Others
Key Regions/Countries Classified as Follows:
» North America (U.S., Canada, Mexico)
» Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
» Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
» South America (Brazil, Argentina, Rest of SA)
» Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
The report offers insights on the following aspects:
Chapter 1: Study Coverage
Chapter 2: Executive Summary
Chapter 3: Analysis of Vitamins Market Competition Landscape by Players
Chapter 4: Assessment of Vitamins Market Size by Type and Application
Chapter 5: Global and Regional Analysis
Chapter 6: Company Profiles, recent developments, and investments
Chapter 7: Analysis of Market Opportunities, Challenges, Risks, and Influencing Factors
Chapter 8: Evaluation of Value Chain and Sales Channels, including breakthrough product developments
Chapter 9: Research Findings and Conclusion
Chapter 10: Methodology/Research Approach
The report also delves into the competitive landscape, key players, trade patterns, industry value chain, recent news, policies, and regulations. Should you have any inquiries or require customization options, please don't hesitate to contact us.
In summary, whether you're engaged in manufacturing, distribution, or investment within the Vitamins sector, this report furnishes invaluable insights into market segments, drivers, challenges, investment prospects, regional dynamics, major players, growth strategies, prevailing trends, and hurdles influencing the industry's expansion.
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Author Bio:
Priya Pandey is a dynamic and passionate editor with over three years of expertise in content editing and proofreading. Holding a bachelor's degree in biotechnology, Priya has a knack for making the content engaging. Her diverse portfolio includes editing documents across different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. Priya's meticulous attention to detail and commitment to excellence make her an invaluable asset in the world of content creation and refinement.
(LinkedIn- https://www.linkedin.com/in/priya-pandey-8417a8173/)
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