U.S. Conferences, Concert, and Event Market Size, Share 2032

According to the report by Expert Market Research (EMR), the United States conferences, concert, and event market size reached a value of USD 387.40 billion in 2023. Aided by the increased corporate spending on events, rising demand for experiential entertainment, and the proliferation of niche events catering to diverse audience segments, the market is projected to further grow at a CAGR of 5.1% between 2024 and 2032 to reach a value of USD 606.15 billion by 2032.

The conferences, concerts, and events sector encompasses a broad spectrum of gatherings and live experiences organised for various purposes, including education, entertainment, networking, promotion, and celebration. This sector is characterised by its diversity, encompassing a wide range of events that cater to different audiences, industrial sectors, and interests.

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The United States conferences, concert, and event market growth has witnessed a notable rise in recent years, driven by factors such as changing consumer preferences, the rise of digital streaming platforms, and evolving artist-business models. Despite the challenges posed by the pandemic, the resilience of the live music sector has been evident, with artists and event organisers adapting to new formats, including drive-in concerts, live-streamed performances, and socially distanced events.

As per the United States conferences, concert, and event market analysis, key drivers underpinning the growth of concerts include the enduring appeal of live music experiences, the growing influence of social media in driving fan engagement, and the emergence of experiential marketing strategies that integrate music with brand activation. Major music festivals, such as Coachella, Lollapalooza, and SXSW, continue to draw massive crowds, underscoring the enduring popularity of live music events in the United States.

Beyond conferences and concerts, the conferences, concert, and event market in the United States encompasses a diverse array of gatherings, including sporting events, cultural festivals, trade shows, and community celebrations. These events serve as catalysts for economic activity, tourism promotion, and cultural exchange, contributing to the vibrancy of local communities and the national economy.

Sporting events, in particular, command significant attention and investment, with major leagues such as the NFL, NBA, MLB, and NHL drawing millions of spectators annually which can propel the United States conferences, concert, and event market expansion. The Super Bowl, NBA Finals, World Series, and Stanley Cup Finals are marquee events that capture the collective imagination of sports fans nationwide, generating substantial revenues for host cities and stakeholders.

Cultural festivals, ranging from food and wine festivals to art fairs and film festivals, showcase the rich diversity of American culture and heritage. These events provide platforms for artists, artisans, chefs, and performers to showcase their talents, while also promoting tourism and fostering cultural exchange. As per the United States conferences, concert, and event market outlook, trade shows and expos play a vital role in facilitating B2B networking, product launches, and sector collaboration across sectors such as technology, healthcare, manufacturing, and fashion. These events serve as marketplaces for innovation, enabling businesses to showcase their products and services to a targeted audience of buyers, investors, and market professionals.

As technology continues to advance, virtual and augmented reality are becoming integral components of event experiences. From virtual venue tours to AR-enhanced activations, these immersive technologies offer attendees unique and interactive ways to engage with content and brands, transcending physical limitations and enhancing overall event experiences. Diversity, equity, and inclusion (DEI) are increasingly becoming central considerations in event planning and programming. Event organisers are striving to create inclusive environments that celebrate diverse perspectives, cultures, and identities, thereby fostering a sense of belonging and representation among attendees which can also boost the United States conferences, concert, and event market share. This trend is reflected in curated speaker lineups, diverse entertainment offerings, and inclusive marketing campaigns.

Market Segmentation                               

The market can be divided based on type, organiser, revenue source, age group, and region.

Market Breakup by Type

Music Concert
Festivals
Sports
Exhibitions and Conferences
Corporate Events and Seminars
Others

Market Breakup by Organiser

Corporate
Sports
Education
Entertainment
Others

Market Breakup by Revenue Source

Ticket Sale
Sponsorship
Others

Market Breakup by Age Group

Below 20 Years
21 To 40 Years
Above 41 Years

Market Breakup by Region

New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West

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Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the United States conferences, concert, and event market. Some of the major players explored in the report by Expert Market Research are as follows:

Creative Group, Inc.
Anschutz Entertainment Group
Maritz Holdings Inc.
ATPI Ltd.
BCD Meetings & Events
Access Destination Management Company
Bi Worldwide
360 Destination Group
Rafanelli Events
Endless Events
Others

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