Frozen Sweet Potato Market Statistics, Facts and Figures, Growth Overview, Size, SWOT Analysis and Forecast to 2030

The global Frozen Sweet Potato Market asize was valued at US$ 3,982.50 million in 2022 and is projected to reach US$ 6,105.37 million by 2030; it is expected to register a CAGR of 5.5% from 2022 to 2030.

Frozen sweet potato products offer a convenient and versatile option for incorporating these nutritious root vegetables into one meal. Whether in the form of fries, wedges, nuggets, hashbrowns, or other products, these frozen products provide a time-saving solution for busy individuals seeking a healthy addition to their diet. Changing people's lifestyles and hectic work schedules drive the demand for convenience food. People are shifting toward products that provide them convenience and help them save time. These factors are driving the demand for frozen food. Frozen food is easy to prepare at home with no time. Further, it has an extended shelf life and is easy to store. Frozen sweet potatoes are becoming popular snack items among younger populations and kids due to their versatile flavor and crispy texture. Thus, the rising demand for frozen food and the increasing popularity of frozen sweet potato products drive the market growth.

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Analysis of the Top Market Players:

1. Conagra Brands Inc
2. Ardo Foods NV
3. Aviko BV
4. Birds Eye Ltd
5. Lamb Weston Holdings Inc
6. Le Duc Fine Food BV
7. McCain Foods Ltd
8. Mondial Foods BV
9. Handy Food Innovation Ltd
10. Sunbulah Food & Fine Pastries Manufacturing Co Ltd

In this report, the market has been segmented on the basis of:

Type
• Fries
• Nuggets And Puffs
• Wedges
• Hashbrowns

Category
• Organic
• Conventional

End User
• Food Service
• Food Retail

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In recent years, people's lifestyles worldwide have evolved due to hectic work schedules which has resulted into people's dependency on convenience frozen food products, and a rise in demand for frozen snacks. The food industry is witnessing a surge in the consumption of high-quality convenience food. Convenience food, such as frozen meals, frozen snacks, and ready-to-cook products, saves consumers time and effort. The increasing number of smaller households and dual-income families highly impacts the development and popularity of these food items. Due to hectic work schedules, millennials prefer to be efficient with their time and avoid spending it on tedious tasks. Frozen food products have extended shelf life, are suitable for single serve, and save time on food preparation. Hence, frozen products, including frozen snacks and appetizers, are gaining huge traction among consumers.

The emergence of e-commerce has resulted in considerable changes in the way people shop and purchase food products. The rising penetration of smartphones and the internet, quick access to emerging technologies, rising purchasing power, and convenience provided by online retail shopping platforms are among the key factors bolstering e-commerce. People increasingly prefer online retail platforms for purchasing frozen foods. According to the American Frozen Food Institute, online sales of frozen food products, including frozen snacks, increased by 75% in 2020. The online sales of food and beverages grew significantly during the COVID-19 outbreak due to the shutdown of brick-and-mortar stores and the imposition of several social restrictions by governments of various countries across the globe.

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