Press release
Deodorants Market Insights, Industry Outlook, Growing Trends And Demands 2033
Deodorants Market Size
As per the report, the deodorants market size has grown strongly in recent years. It will grow from $25.75 billion in 2023 to $27.41 billion in 2024 at a compound annual growth rate (CAGR) of 6.4% The deodorants market size is expected to see strong growth in the next few years. It will grow to $35.45 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%.
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Increasing Demand For Personal Grooming Products Is Driving The Deodorant Market
The increasing demand for personal grooming products is expected to propel the growth of the deodorants market going forward. Personal grooming products refer to items designed for enhancing personal appearance, hygiene, and overall well-being. The growing demand for personal grooming products is increasing as consumers seek to maintain hygiene, enhance their appearance, and prioritize self-care in their daily routines. Deodorant is a key component of personal grooming products, used to manage body odor by inhibiting the growth of odor-causing bacteria and providing a pleasant fragrance. For instance, in September 2023, according to the Bureau of Labor Statistics, a US-based principal fact-finding agency for the Federal Government, in 2022, there was a 12.3% rise in personal care products and services spending, following a substantial increase of 19.3% observed in 2021. Therefore, increasing demand for personal grooming products is driving the growth of the deodorants market.
Product Innovations For Long-Lasting Sweat And Odor Protection
Major companies operating in the deodorants market are focusing on skin-friendly and breathable deodorant formulas, such as antiperspirant technology, to offer enhanced sweat protection while maintaining skin comfort and health. Antiperspirant technology refers to the scientific formulations and mechanisms used in antiperspirant products to temporarily reduce or block the production of sweat. For instance, in March 2022, Degree, a US-based deodorant company, launched its latest innovation, the Degree Advanced Antiperspirant, featuring revolutionary 72-hour microtechnology for continuous sweat and odor protection. Additionally, Degree has introduced the Degree Advanced Antiperspirant for Women and Men, both incorporating breakthrough microtechnology for 72-hour sweat and odor protection. This new range is clinically proven to create a more robust barrier against sweat compared to traditional antiperspirants, eliminating the need for reapplication. Developed by Unilever, Degree's parent company, this technology boasts 16 new patents.
The deodorants market covered in this report is segmented -
1) By Product: Spray, Roll-On, Cream, Other Product
2) By Packaging Material: Metal, Plastic, Other Packaging Material
3) By Distribution Channel: Supermarkets Or Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, Other Distribution Channel
4) By End-User: Men, Women, Other End User
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Major companies operating in the deodorants market report are L'Oreal SA, Christian Dior SE, The Procter & Gamble Company, Unilever PLC, Adidas AG, Henkel AG & Co KGaA, Colgate-Palmolive Company, The Estée Lauder Companies Inc., Kao Corporation, Coty Inc., Burberry Limited, Calvin Klein Inc., Avon Products Inc., Giorgio Armani SpA, Lion Corporation, Revlon Inc., Godrej Consumer Products Limited, Beiersdorf AG, Benetton Group Srl, Cavinkare Private Limited, EO Products Inc., Each & Every, Erbaviva LLC, Spirit Nest LLC
Contents of the report:
1. Executive Summary
2. Deodorants Market Report Structure
3. Deodorants Market Trends And Strategies
4. Deodorants Market - Macro Economic Scenario
5. Deodorants Market Size And Growth
…..
27. Deodorants Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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