Getting more leads from schools

Crazy as it may sound, to get leads from schools you do not need to be a marketing expert, you do not need to have a database of 5,000 schools you have already done business with, nor do you need a bottomless pit of money to spend on a marketing and a sales team. What you do need, though, is patience, a willingness to learn, and a compelling offering which schools just cannot ignore. Follow these basic nuggets of advice and within a short period of time, you will start to see good quality leads from schools dropping straight into your inbox.

Getting leads from schools –

1. Firstly, you need patience. Schools are like most other industries - knocking on the door on day one and expecting money in the bank by day three is just unrealistic. Selling takes time and the same time lags which apply to any other industry apply to doing business in schools. If you want to get leads from schools you need to approach them as you would any other market place, being sympathetic to the vagaries of that marketplace. How to do this is covered in another blog we have written here. Once you commence marketing to schools, be patient and you will start to get leads from schools.

2. Secondly, you need to show a willingness to learn. Schools and teachers buy in such a variety of different ways that you need to know how they operate if you are going to get leads from schools. We have talked at length about this before, about the differences between buyers in Independent and state schools, and the difference in buying habits of maintenance staff and heads of department. Once you learn how your product or service relates to the particular niche within the school you are selling to, you will become a selling to schools pro and the leads from schools will flow.

3. Thirdly, you need a compelling offer. Remember, if you are trying to get leads from schools, then your competitors probably are too. If they are not, then great, get going and take advantage. If they are, then you need to separate yourself from them. Think not about your product or services USP, but what USP you have in this particular niche. Don’t tell schools and teachers with budgets that you were the first in your industry to develop a technology, tell them that your technology which you invested in and succeeded in can save teachers time or deliver them greater results. If your competitors are not selling their compelling offer to schools but instead focusing on irrelevant USP’s, then you will get the leads from schools which they are wasting their money chasing. You can create a compelling offer which schools can’t resist out of almost anything, provided you know your product and why teachers want it.

Getting leads from schools is not straightforward and requires time and thought. It requires you to know about your product and market as well as being willing to learn how the teachers will buy it. Throw in a little bit of patience and you will develop a steady reliable stream of good leads from schools with a pretty decent conversion rate. Remember teachers are spending budgets, not investing funds they have generated. The thinking is different – once you get the leads from schools, the conversions are easier too.

EdProcure is the UK’s largest online school leads portal. 400,000 teachers and education decision makers use the site to give leads from schools to the 3,500+ UK companies currently listed on there.

EdProcure
34 New House
67-68 Hatton Garden
London
EC1N 8JY

This release was published on openPR.