How to do business with schools, easily

Ok we know, so it isn’t quite as simple as coming in one day, switching on the computer and having a tidal wave of leads in your inbox from schools wanting to do business with you. But, it’s not that tricky either. Not as tricky as people would have you believe. You see, teachers are creatures of habit, and therefore so too are schools, so if you want to do business with them, you have to become a creature of habit too.

It may sound daunting to begin with when you make the epic decision to start doing business with schools, but if you break the process down and stick to the basics, you will not go far wrong. Habitual marketing will always win with schools and teachers. Make them feel safe and secure, make them want to allocate budget to you, and keep outlining the benefits. Before long, you will have them queueing up to do business with you.

Doing business in schools is not an exact science. How you go about it really depends on whether you are offering a product or a service, whether it is a one off sale, a series of sales, or a long term contract, and who in the school you are selling to. These are the basics - think about what you do and how it relates to schools, then think about how you might go about offering it to schools and teachers.

Let us help you out with an example. Let’s be a company who sells pin badges to many different markets, but not currently to schools. There are quite a few of these in the UK so the example is useful. So we are offering a product (not a service), we are expecting some one off sales, but hopeful of some sales series, because we know the pin badges will be used by prefects for example, who will change year on year. Finally we are thinking we will offer these to bursars.

So, we have a product, with ongoing sales, sold to bursars. Easy. Now to do business in schools and sell our pin badges, the bursar needs to know about us, he also needs to know why our pin badges are better than the other 5 companies who have offered him pin badges in the last 12 months. This is the harder bit. To do business in schools we need to make our product stand out and we need to engage the bursar. Price won’t be a huge factor as we know our pin badges are similarly priced to most of our competitors. It may sound obvious, but the easiest way to create a relationship to do business in the school with the bursar is to make it as easy as possible for him to buy your product.

Unfortunately many businesses looking at the school marketplace forget this. Teachers are not laden with time, nor are they laden with buying expertise. If you hand them your product on a plate, they will hand you their order on a plate. It really is that simple. If our pin badge company were to do a postal mail campaign, we would include in it an order form with images of our products to make it really easy for our bursar to buy from us. Similarly, if we were running an email campaign, we would insert plenty of call to action links through to our website, which would be nicely laid out with a separate schools landing page, with a shopping cart, making it really easy for them to buy from us. Finally, if we were listing in a school buyers’ directory, we would insert lots of links to the landing page previously mentioned. All to make it really easy for the schools to buy from us.

So ask yourself again, are you doing business with schools but not succeeding, or are you looking to start doing business with schools? If the answers to either of these is yes, then begin by assessing what you are selling and who in the school you are selling it to, and end by making it super easy for schools and teachers to buy your product or service. These two pieces of simple advice will enable you to do business with schools on a grand scale, easily!

EdProcure is the largest selling to schools portal in the UK and the easiest way to do business in schools. You can add links to your website, your schools landing page, or your social media to get teachers and education decision makers doing business with you.

EdProcure
34 New House
67-68 Hatton Garden
London
EC1N 8JY

This release was published on openPR.