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Digital Intelligence Platform Market 2024 | Industry Report, Opportunity Analysis, Key Drivers, Share, Size And Forecast To 2033
Digital Intelligence Platform Market
Digital Intelligence Platform Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.
The Market Size Is Expected To Reach $154.22 billion In 2028 At A CAGR Of 50.8% :
The digital intelligence platform market size has grown rapidly in recent years. It will grow from $15.42 billion in 2023 to $18.37 billion in 2024 at a compound annual growth rate (CAGR) of 19.1%. The growth in the historic period can be attributed to data explosion, growing online presence, evolving customer expectations, regulatory compliance, social media impact, demand for competitive insights, strategic marketing investments.
The digital intelligence platform market size is expected to see rapid growth in the next few years. It will grow to $36.72 billion in 2028 at a compound annual growth rate (CAGR) of 18.9%. The growth in the forecast period can be attributed to greater emphasis on privacy, continuous monitoring for compliance, customization for industry-specific needs, augmented analytics adoption, focus on actionable insights. Major trends in the forecast period include real-time analytics, cybersecurity and data privacy, cloud computing adoption, automation and intelligent process automation (ipa), collaborative and open ecosystems.
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Digital Intelligence Platform Market Major Segments
The digital intelligence platform market covered in this report is segmented -
1) By Component: Data Management, Analytics, Performance monitoring tools, Engagement Optimization
2) By Enterprise Type: Small Enterprises, Medium and Large Enterprises
3) By Touchpoint: Web, Email, Mobile, Social Media, Company Website, Kiosks and Point-Of-Sale (POS)
4) By Industry Vertical: Manufacturing, Travel and Tourism, Media and Entertainment, Retail and E-Commerce, IT and Telecommunications, Healthcare and Life Sciences, Other Industries.
Key Driver - Spike In Mobile App Demand Fuels Growth Of Digital Intelligence Platform
The increase in demand for mobile applications is significantly contributing to the growth of the digital intelligence platform market. A mobile application, more commonly known as an app is a category of software application created specifically to run on mobile devices like smartphones and tablets. Smartphone users download and rely on more mobile applications and every use case is getting a dedicated application for making it easier for mobile users to access that service. Digital intelligence platforms make use of user data generated from mobile phone apps to come up with useful insights for businesses on user engagement, customer preferences, and new trends. For instance, in 2022, according to Business Standard Private Limited, an Indian-based English-language daily edition newspaper published, the US users spent $8.5 billion on apps in 2021 on the top 100 non-game mobile apps offering subscriptions. Therefore, increasing demand for mobile applications will drive the digital intelligence platform market.
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Prominent Trend - Innovative Solutions Elevates Digital Intelligence Platforms
Major companies operating in the digital intelligence platform market are focusing on innovative solutions, such as entity enrichment and attribution tools, to provide reliable services to customers. Entity enrichment and attribution tools in digital intelligence platforms enhance data by adding context and attributes to entities, facilitating deeper insights and analysis. For instance, in December 2022, Chorus Intelligence Ltd, a US-based software company launched Chorus Intelligence Suite (CIS). Chorus Intelligence Suite (CIS) is a digital intelligence platform that provides advanced data search, analysis, cleansing, and evidence enrichment tools with one platform, one dashboard, and one login. Chorus Intelligence Suite (CIS) is designed to simplify data for law enforcement, financial and corporate institutions, and government agencies. This suite provides federated search and enrichment for the users to leverage an entity enrichment and attribution tool to query any entity and bulk search across internal files, consented data, and over 200 social media platforms.
Digital Intelligence Platform Market Players
Major companies operating in the digital intelligence platform market report are Adobe Systems Inc., SAS Institute Inc., Google LLC, Evergage Inc., Mixpanel Inc., Webtrekk GmbH, New Relic Inc. ASA, Localytics Limited, International Business Machines Corporation, Cxense ASA, SAP SE, Upland Software Inc., Facebook Inc., Salesforce.com Inc., Optimizely Inc., Oracle Corporation, AlphaSense Inc., Vectra AI Inc., Databricks Inc., Insitro Inc., Abnormal Security Corp., Ambu A/S, Atom Medical Corp., Becton, Dickinson and Company, Carl Zeiss AG, DxNow Inc., Esco Micro Pte. Ltd., Fisher & Paykel Healthcare Limited, FUJIFILM Irvine Scientific Inc., Genea Biomedx UK Ltd., Gynotec B.V., Hamilton Thorne Ltd., IHMedical A/S, Inspiration Healthcare Group plc, InVitroCare Inc., Koninklijke Philips NV, Masimo Corp., MedGyn Products Inc., Natus Medical Incorporated, Phoenix Medical Systems (P) Ltd., Rocket Medical plc, SAR Healthline Pvt. Ltd., Thermo Fisher Scientific Inc., Utah Medical Products Inc., Vyaire Medical Inc., Vitro life Ltd.
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Largest And Fastest Growing Region In The Market
North America was the largest region in the digital intelligence platform market in 2023. The regions covered in the digital intelligence platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The Table Of Content For The Market Report Include:
1. Executive Summary
2. Digital Intelligence Platform Market Report Structure
3. Digital Intelligence Platform Market Trends And Strategies
4. Digital Intelligence Platform Market - Macro Economic Scenario
5. Digital Intelligence Platform Market Size And Growth
…..
27. Digital Intelligence Platform Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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