Press release
Meet current trends with Bell Flavors & Fragrances´ range of innovative flavours for burger sauces
Leipzig, August 2016. There´s no end to the current burger hype! Whether classic smoky BBQ burgers, healthier alternatives with avocado and turkey patties or hip veggie burgers – the heart of a burger is an exceptional and delicate sauce creation. With its theme “A true Burger Lovestory“ Bell Flavors & Fragrances has created a concept inspired by current market and consumer trends to serve the growing burger market with fresh ideas for aromatic sauces.The market for burgers showed strong growth in the last three years and can be seen as the most popular menu section in restaurants. While the average American consumer eats about 150 burgers per year (which means three burgers per week), the average German consumer eats almost 100 burgers per year. In 57% of the cases the popular fast food item makes its way onto the plates of consumers at least once a week – however the offerings should be anything else but boring. Statistically, nine out of ten burgers are made of beef, but the trend towards varieties such as veggie patties, premium Wagyu-Beef or low-fat turkey patties is growing rapidly. This development is perfectly in line with the growing interest in innovative toppings and limited-time-offers.
Just like in the Craft-Beer segment, burgers get upgraded by a huge variety of new and exciting taste varieties, fueling up the burger boom even more. Burger customisation with build-your-own varieties is one of the main facets of this hype. Sauces play an important role in this context – they can be easily adapted to existing menus and reflect major trends by the use of innovative and creative flavours and ingredients, making the whole burger even more authentic and craveable.
A taste for variety
It’s important to keep burger offerings current to entice adventurous eaters – whether in the restaurant sector or with convenience and frozen products. Bell Flavors & Fragrances is fully prepared for this trend and presents unique and authentically aromatic flavour creations for innovative burger sauces based on mayonnaise or ketchup. As taste takes priority at Bell the portfolio consists of entirely natural flavours and has been developed to define burger sauces with an individual top-note or to simply round off the overall taste impression. Next to an Oriental Baharat sauce with notes of cloves, coriander, garlic and various exotic spices, Bell offers varieties such as its own flavoured Clubhouse sauce with notes of gherkins and aromatic smoke or the legendary Baconnaise – an authentic, smoky taste experience that can be claimed as natural flavouring instead of smoke flavouring. Even sweet and savoury enthusiasts will be pleasantly surprised. Bell combines sweet maple sirup with hearty bacon in its Maple Bacon variety and invigorates the market place with creations such as Craft Beer Sauce and Sriracha Sauce – both megatrends that shouldn’t be missed.
About Bell Flavors & Fragrances EMEA:
Bell Flavors & Fragrances is a leading supplier of flavours, fragrances, botanical extracts and ingredient specialities to the beverage and food industries, as well as the household care and personal care industries. As a private enter-prise with an effective corporate structure, we are in the position to render excellent service and to supply our extensive product portfolio. Bell‘s affiliated companies in the United States, Canada, Mexico, Brazil and China give us greater flexibility in the world market place and enable us to bring new trends quickly to customer‘s attention. Our goal is to help our customers to place successful products on the market.
Bell Flavors & Fragrances - your competitive advantage!
Bell Flavors & Fragrances
Schimmelstrasse 1
04205 Leipzig
Germany
Press Contact:
Antje Wittich
Tel: +49.341.9451.1057
E-mail: a.wittich@bell-europe.com
Website: www.bell-europe.com
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