Industry Trends on Beauty Devices in U.S. Market Status, Opportunities, Market Forecasts by 2020

Skin is one of the most complex organs of the body that regulates body temperature and acts as a shield to protect the body from ultraviolet rays, bacteria, and viruses. Skin diseases and conditions are treated with the help of various medicines, creams, and therapies. In order to look younger and reduce skin aging, various anti-aging products and devices are used to revitalize and tighten the skin. Personal care products such as beauty devices and beauty products help to care for the skin. In addition, reduction of cellulite can be achieved with the help of medication, exercise, alteration in diet, and by using beauty devices. However, beauty devices have more potential to rectify dermal conditions with greater efficiency, markedly improving the appearance of the skin. In addition, beauty devices provide immediate results, especially when it comes to removing wrinkles and blemishes.

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North America dominates the global market for beauty devices due to a large number of people in the aging population and availability of technologically-advanced devices. The U.S. is the largest market for beauty devices in North America owing to increased awareness about the potential applications of beauty devices in the country. Similarly, in Canada growing geriatric population and increasing awareness about the potential applications of beauty devices in the treatment of skin and hair problems have fuelled the demand for anti-aging and hair growth booster devices.

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In recent times, there has been an increased use of beauty devices due to rise in the geriatric population. Increasing the prevalence of skin diseases, harmful effects of ultraviolet radiation and increasing the prevalence of obesity resulting in cellulite accumulation are fuelling the growth of the market. The geriatric population is more inclined to invest in beauty devices such as anti-aging and rejuvenation devices to reduce the signs of aging. On the other hand, complications such as prolonged erythema, contact dermatitis, and superficial bacterial and fungal infections associated with beauty devices inhibit the growth of the U.S. beauty devices market. In addition, extended availability of easy-to-use beauty products is also a major concern for the U.S. beauty devices market. Beauty device manufacturing companies are developing new and innovative products to meet the rising demand for advanced skin care and hair care solutions. In addition, growing product innovation and rising consumer inclination towards at-home beauty devices are some of the major trends in the U.S. beauty devices market.

This report provides an in-depth analysis and estimation of the U.S. beauty devices market for the period 2014 - 2020, considering 2013 as the base year for calculation. Moreover, data pertaining to current market dynamics including market drivers, restraints, trends, and recent developments have been provided in the report. The U.S. beauty devices market is categorized on the basis of the usage area of beauty devices and the type of beauty devices. Based on usage area of beauty devices, the market comprises salons, spas, at home, and others. On the basis of device type, the market is categorized as hair removal devices, hair growth devices, cleansing devices, acne removal devices, oxygen and steamer devices, rejuvenation devices, intense pulsed light devices, derma roller, cellulite reduction devices, and others.

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Some of the major players in the U.S. beauty devices market are L’Oréal Group, Nu Skin Enterprises, Inc., Home Skinovations Ltd., PhotoMedex, Inc., TRIA Beauty, Inc., Koninklijke Philips N.V., Syneron Medical, Ltd. Cynosure, Inc. and Procter & Gamble Company. These key market players have been profiled on the basis of attributes such as company overview, recent developments, growth strategies, sustainability, and financial overview.

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