India Bottled Water Market Future Growth, Competitive Analysis and Forecast by 2030

India Bottled Water Market was valued at USD 3792.39 Million in 2023, and it is expected to reach USD 8922.00 Million by 2030, exhibiting a CAGR of 13% during the forecast period (2024-2030).

India Bottled Water Market Overview

The market for bottled water is a representation of India's evolving health consciousness and way of life. While many people struggle to obtain clean drinking water, a new generation-especially in urban areas-is growing accustomed to paying exorbitant prices for bottled water. The market for bottle water has increased by 40-45 percent in the past five years. The demand for bottled water is being driven by factors such as increased disposable income, growing hygienic tastes, better pricing, greater access to packaged drinking water, and a shortage of safe drinking water. Despite being one of the top ten countries in the world for bottled water consumption, India's annual per capita consumption is only estimated to be five litres, far less than the average of 24 litres for the entire globe.

Impact of COVID-19 on the Bottled Water Market in India

Producers of bottled water, which mostly rely on sales from offices, aeroplanes, and the HoReCa (hotels, restaurants, and catering) industry, have been severely impacted by the pandemic. Despite the fact that tourism has only lately begun, retail sales for this category have been awful. Because of this, companies that make bottled water are looking for fresh ways to communicate with consumers. The Trade Promotion Council of India estimates that the bottled water market in India will reach USD 8922.00 million by 2030, from its 2023 valuation of USD 3792.39 million. Nevertheless, this industry, which is 80 percent unorganised, may experience a de-growth of more than 30 percent as a result of the pandemic.

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India Bottled Water Market Dynamics

Factors driving the market's expansion include: If current development patterns continue, the bottled water market in India is predicted to become a billion-dollar industry by the end of the decade, making it one of the fastest expanding sectors in the nation. Such rapid expansion can be attributed to a number of issues, including rising disposable income, a deficient public water distribution system and infrastructure, and a government of India that appears unconcerned about the country's water supplies. Like any business, the Indian bottled water industry does, however, face challenges from the likes of low entry barriers, inadequate transportation infrastructure, trouble identifying brands, and the occasional danger from social activists and environmentalists who are against the use of bottled water.

Direct-to-Consumer: People are willing to purchase bottles directly from the companies due to the pandemic. 500 orders will be fulfilled daily in Gurugram, according to OwO Technologies, which lists Bailley, Bisleri, Aquafina, Kinley from Coca-Cola, and Divya Jal from Patanjali via its app. In the coming future, it plans to expand to more areas of Delhi-NCR. In June 2020, the majority of companies, including Bisleri, Aquafina, and Bailley, will start supplying water to residential areas. About 30% of OwO's revenue comes from sales to institutions, with the remaining 70% coming from sales to consumers. In the current context, these kinds of partnerships give companies access to large, multi-story residential complexes. It has been challenging to deal with bogus bottled water because this industry is primarily unorganised.

India Bottled Water Market Segmentation

by Product

Flavoured Water
Purified Water
Mineral Water
Sparkling Water
Others

The market is divided into product categories such as sparkling water, mineral water, flavor-infused water, and purified water. With a market share of over 40.0% in 2023, the purified segment is expected to continue to dominate the market throughout the duration of the forecast. Waterborne illnesses such as diarrhoea, typhoid, and dysentery are sometimes brought on by tainted particles in the water. As a result, both consumers and companies are looking for ways to save water. For example, Aquafina offers filtered, sodium-free, and purified drinking substitutes. India is predicted to have a 500 million litre annual demand for pure water bottles containing mineral water, and the market is projected to grow at a rate of 25-35 percent annually.

by Distribution Channel

Off-trade
On-trade

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India Bottled Water Market Key Players

Bisleri
Himalayan
Bailley, Parle Agro
Pepsi's Aquafina
Coca-Cola's Kinley
Coca-Cola India
PepsiCo India
Dharibal Group
Narang Beverages
Aquasure
Kingfisher
Qua, Narang Group
Oxyrich, Manikchand
Rail Neer, IRCTC
Tata Water Plus
Pure Life, Nestle
McDowell's No. 1

Table of content for the India Bottled Water Market includes:

Part 01: Executive Summary

Part 02: Scope of the India Bottled Water Market Report

Part 03: India Bottled Water Market Landscape

Part 04: India Bottled Water Market Sizing

Part 05: India Bottled Water Market Segmentation by Type

Part 06: Five Forces Analysis

Part 07: Customer Landscape

Part 08: Geographic Landscape

Part 09: Decision Framework

Part 10: Drivers and Challenges

Part 11: Market Trends

Part 12: Vendor Landscape

Part 13: Vendor Analysis

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Regional Insights:

In India, the use of bottled water is correlated with the level of wealth in different areas. About 300 domestic and commercial companies in Gujarat produce water bottles and pouches, and the western region of India makes up about 40% of the market. Nonetheless, the majority of bottling activities are centred in Southern India. Four states in the South are home to more than half of the world's bottling factories. In the event that water management practices are not changed, citizens' futures are extremely dismal. Within the next 20 years, a serious water crisis will arise, leaving no money for new infrastructure construction and also making it impossible to meet the growing demand for water due to

Key Questions answered in the India Bottled Water Market Report are:

What is India Bottled Water Market?
What is the forecast period of the India Bottled Water Market?
What is the competitive scenario of the India Bottled Water market?
Which region held the largest market share in the India Bottled Water Market?
What are the opportunities for the India Bottled Water Market?
What are the restraining factors in the India Bottled Water market?
Who are the key players of the India Bottled Water market?
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Key offerings:

Market Share, Size, and Forecast by Revenue|2022-2029
Market Dynamics- Growth drivers, Restraints, Investment Opportunities, and key trends
Market Segmentation: A detailed analysis by India Bottled Water
Landscape- Leading key players and other prominent key players.

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