Sanitary Paper Product Market Insights: Key Drivers, Market Size, Share, Growth Forecast, and Emerging Trends

The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033.

Sanitary Paper Product Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.

The Market Size Is Expected To Reach $88.71 billion In 2028 At A CAGR Of 7.3% :

The sanitary paper product market size has grown strongly in recent years. It will grow from $62.23 billion in 2023 to $66.99 billion in 2024 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to growing health and hygiene awareness, population growth and urbanization, changing consumer lifestyles, economic development, environmental concerns and sustainability.

The sanitary paper product market size is expected to see strong growth in the next few years. It will grow to $88.71 billion in 2028 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to product innovation and variety, e-commerce and online retail, global health events and preparedness, shift towards sustainable packaging, demographic shifts and aging population. Major trends in the forecast period include packaging efficiency and reduction of plastic, health and wellness messaging, global pandemic impact, regulatory compliance and safety standards, subscription models and convenience services.

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Sanitary Paper Product Market Major Segments
The sanitary paper product market covered in this report is segmented -

1) By Product: Tissues And Handkerchiefs, Table Napkins, Toilet Paper, Towels, Sanitary Napkins And Tampons, Disposable Diapers
2) By Application: Residential, Commercial

Key Driver - Growing Awareness Of Hygiene And Cleanliness Drives Sanitary Paper Products Market Amidst The Covid-19 Pandemic.

Awareness among people for hygiene and cleanliness is expected to drive the sanitary paper products market. There is an increase in awareness among people on hygiene and cleanliness because of the initiatives of government and other organizations along with an increase in income that has led to an increased spending on personal hygiene. For instance, in September 2022, according to a survey conducted by Citron Hygiene, a Canada-based provider of washroom hygiene services, pre-pandemic Previously, just 11% of people washed their hands for the required 18-20 seconds (the duration of the song Happy Birthday), but during the pandemic, that number increased to 25%. If initial impressions didn't inspire confidence in safeguarding patrons' personal hygiene post-pandemic, over 70% of diners have admitted to forgoing any dining experiences at restaurants, cafes, or bars. Since 67% of individuals feel the coronavirus epidemic has increased their fear of germs and awareness of hygiene, it's essential that organizations adopt the proper hygiene practices. Therefore, the increase in awareness on hygiene and cleanliness among people especially during the current COVID-19 pandemic is driving the growth of the sanitary paper product market.

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Prominent Trend - Recycling Emerges As A Key Trend In Sanitary Paper Product Manufacturing For Environmental Sustainability

Recycling of paper is expected to be a key trend in sanitary paper product manufacturing. In the paper industry, there is a rise in recycling due to environmental issues like deforestation and an increase of waste. Recycled tissues require 50% less water, 64% less energy and make 74% less air pollution, which not only decreases the cost for the companies but also supports the sustainability of the environment. For instance, in December 2022, Huhtamaki, a Finland-based consumer packaging company, launched ICON packaging, a cutting-edge, recyclable ice cream packaging solution in the US that is made with 95% renewable biobased material and allows recycling in localities around the country that have paper product recycling programmes. This makes it possible to recycle the ice cream cartons and lids alongside other paper goods like folded carton packaging.

Sanitary Paper Product Market Players
Major companies operating in the sanitary paper product market report are Johnson & Johnson Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Oji Holdings Corporation, Hengan International Group Company Limited, ONTEX France SA, Vinda International Holdings Limited, Svenska Cellulosa Aktiebolaget SCA, Sofidel Group, Clearwater Paper Corporation, Cascades Tissue Group, Kruger Inc., C&S Paper Co. Ltd., Lucart Group, Sinar Mas, Metsä Group, Hoffmaster Group, Wausau Paper Corp., WEPA Hygieneprodukte GmbH, Seventh Generation Inc., Orchids Paper Products Company, Solaris Paper, First Management Limited, AHP Servicing LLC, Albany International Corporation, Gulf Paper Manufacturing Company, Little Rapids Corporation, Nova Tissue Company Ltd., Von Drehle Corporation, Hayat Holding, Irving Group Moncton

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Largest And Fastest Growing Region In The Market
Asia-Pacific was the largest region in the sanitary paper product market in 2023. North America was the second largest region in the global sanitary paper product market share. The regions covered in the sanitary paper product market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Sanitary Paper Product Market Report Structure
3. Sanitary Paper Product Market Trends And Strategies
4. Sanitary Paper Product Market - Macro Economic Scenario
5. Sanitary Paper Product Market Size And Growth
…..
27. Sanitary Paper Product Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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