Health Care Social Media Market: In-Depth Analysis of Market Size, Key Drivers, and Growth Outlook

The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033.

Health Care Social Media Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.

The Market Size Is Expected To Reach $19.27 billion In 2028 At A CAGR Of 9.4% :

The health care social media market size has grown strongly in recent years. It will grow from $12.4 billion in 2023 to $13.45 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to rising patient empowerment, regulatory environment, health awareness campaigns, collaboration and knowledge sharing, patient-centric care.

The health care social media market size is expected to see strong growth in the next few years. It will grow to $19.27 billion in 2028 at a compound annual growth rate (CAGR) of 9.4%. The growth in the forecast period can be attributed to telehealth integration, global health crisis impact, virtual communities and support groups, evolving regulatory landscape, mental health emphasis. Major trends in the forecast period include AI and data analytics integration, technological advancements, increasing digitalization in healthcare, gamification for health promotion, AI and chatbots for healthcare support.

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Health Care Social Media Market Major Segments
The health care social media market covered in this report is segmented -

1) By Component: Hardware, Software, Services
2) By Product: YouTube, Twitter, Instagram, Facebook, Tumblr, Snapchat
3) By End Users: Hospitals, Medical Professionals, Research Institutes, Biotechnology Companies, Patients, Others End Users

Key Driver - Internet And Social Media Driving Health Care Awareness

The increase in internet and social media usage is expected to propel the health care social media market. The use of the internet is expanding to create new business practices and customer experiences to meet shifting company and market needs. The demand for social media is increasing due to growing internet penetration, rising subscriptions to social media, improved communication needs, and others. During the COVID-19 pandemic, smartphones, social media, and internet use dramatically increased due to long quarantine periods and work-from-home scenarios. This increase in social media and the internet has contributed to the rise in health care social media use due to its increased user experience that provides tools for medical practitioners to share more information, discuss health care policies, and raise health awareness. For instance, according to a report by the International Telecommunication Union (ITU), a United Nations specialized agency for matters related to information and communication technologies, during the COVID-19 pandemic, the number of internet users increased from 4.1 billion in 2019 to 4.9 billion in 2021. Therefore, rising internet and social media usage will drive the health care social media market.

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Prominent Trend - Growing Popularity Of Technological Advancements In Health Care Social Media

Technological advancement is a key trend gaining popularity in health care social media. Health care social media information technology offers several prospects for enhancing and altering healthcare, such as improving clinical outcomes, facilitating care coordination, increasing practice efficiencies, and collecting data over time. Major companies operating in the healthcare social media market are advancing towards technological advancement of healthcare social media platforms as it helps healthcare professionals to learn and educate patients and their families. For instance, in July 2021, LiveWorld, a US-based digital agency specializing in social media and technology solutions, launched a dedicated Healthcare Professional (HCP) social media practice to support the emerging needs of pharma brands. This new initiative aims to improve non-personal promotion (NPP), sustain medications and innovations, and foster productive interactions with healthcare providers.

Health Care Social Media Market Players
Major companies operating in the health care social media market report are Mayo Clinic, Cleveland Clinic, Johns Hopkins Medicine, WebMD Health Corp., Medici Health Corporation, CareHubs Inc., Doximity Inc., QuantiaMD Inc., Healthline Media Inc., Figure Eight Federation Inc., HealthLoop Inc., PatientsLikeMe Inc., HealthTap Inc., WEGO Health Inc., MyHealthTeams Inc., MedHelp Inc., HealthBoards Inc., DailyStrength Inc., Sermo, Student Doctors Network Inc., Nurse Zone Inc., CureTogether Inc., MomMD LLC, HealthUnlocked, Orthomind LLC, All Nurses Inc., Medscape Inc., Doctella Inc., Inspire Health Network Inc., Smart Patients LLC

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Largest And Fastest Growing Region In The Market
North America was the largest region in the healthcare social media market in 2023. The regions covered in the health care social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Health Care Social Media Market Report Structure
3. Health Care Social Media Market Trends And Strategies
4. Health Care Social Media Market - Macro Economic Scenario
5. Health Care Social Media Market Size And Growth
…..
27. Health Care Social Media Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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