Press release
Underwater Smart Phone Housing Market is Estimated to Witness High Growth Owing to Increased Underwater Photography and Videography
Market Overview:Underwater smart phone housings allow users to take their smart phones underwater for capturing photos and videos. These housings protect phones from water damage up to specified depths.
Market Dynamics:
The underwater smart phone housing market is projected to witness significant growth over the forecast period owing to the rising popularity of underwater photography and videography. There has been an increase in recreational underwater activities such as scuba diving which require capturing moments underwater. Additionally, smart phone manufacturers are focusing on developing phones with better camera capabilities which is further fueling the demand for underwater housings to take advantage of high resolution cameras even under water. Waterproof housings compatible with latest phones are gaining traction. However, availability of high-end waterproof phones without the need for external housing can hamper the market growth.
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Rising Popularity of Water Sports is One Major Driver for Underwater Smart Phone Housing Market
With the growing popularity of water sports and recreational activities such as snorkeling, scuba diving, surfing and swimming, more people are interested in capturing and sharing their underwater adventures and experiences. Underwater smartphone housings allow users to take high quality photos and videos underwater without risking damage to their expensive smartphones. They have become an essential accessory for many adventure seekers and water enthusiasts. The housing protects the phone from water while still allowing full access to its camera features. This has significantly boosted the demand for underwater smartphone cases.
Increasing Focus on Underwater Photography is Another Key Driver
Underwater photography has emerged as a fascinating field that allows capturing the captivating beauty of the underwater world. Many amateur and professional photographers have developed strong interest in underwater photography to document colorful coral reefs, marine life and other underwater scenery. Underwater smartphone housings enable easy and affordable underwater photography without needing expensive DSLR cameras. They have made underwater photography much more mainstream and accessible. This rising popularity of underwater photography as a hobby or profession is a major factor propelling the growth of underwater smartphone housing market.
Presence of Low-cost Alternatives Could Pose a Threat
While underwater smartphone housings have provided a convenient solution for underwater photography and videography, their premium price point ranging from $50 to several hundred dollars based on features could discourage some users. The presence of cheaper alternatives like waterproof pouches and plastic bags pose a threat by fulfilling basic needs at a much lower cost. Though these alternatives do not offer complete protection and access to phone features, they are sufficient for casual users. If low-cost substitutes become more sophisticated to deliver a comparable experience, it could dent the sales of premium underwater housings to some extent. Innovation is needed to address this challenge.
Opportunity to Tap Growing Underwater Drone Market
In recent years, underwater drones have gained significant popularity among recreational users, professional photographers, filmmakers, scientists and defence forces for inspection, surveillance and research applications due to their ability to capture pristine underwater videos. Currently most underwater drones require specialized remote controllers or app-based controls. There is a huge opportunity for underwater smartphone housing manufacturers to integrate controls and apps that allow using a smartphone as the viewfinder and controller for underwater drones. This could facilitate easier operation and make underwater drone filming more affordable and accessible. It can open a new profitable market segment and applicability for underwater housings.
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Popularity of Live Underwater Video Streaming is A Key Market Trend
One of the emerging trends in the underwater housing market is the growing popularity of live underwater video streaming. Applications like Facebook Live, Instagram Live, YouTube Live and live broadcasting apps have enabled real-time sharing of adventures and scenic moments. This has spurred interest amongst water sports enthusiasts and professional photographers to live stream their diving, snorkeling and swimming experiences. Underwater smartphone housings that support long battery life, stable mounts and optimal connectivity for high quality live streaming are witnessing higher demand. Leading manufacturers are responding to this demand by launching housings tailored for professional live underwater broadcasts. This trend will continue to shape innovations in the underwater housing industry.
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