Global Digital Photography Market Receives Impetus from Growth of Social Media

The advent of social networking sites such as Instagram, Facebook, Pinterest, and Tumblr has significantly impacted the trend of digital photography, driving the global market to newer heights. Transparency Market Research, in a report titled “Digital Photography Market - Global Industry Size, Share, Trends, Analysis and Forecasts 2012 - 2018,” studies the various factors propelling the digital photography market and those that pose a threat to its future growth. This in-depth industry report is presented in a consistent and logical format, allowing clients to make the most of the information presented by the analysts and make well-informed decisions concerning the future of their businesses.

The trend of sharing images over a number of social media platforms has gained momentum over the past few years and picture editing applications such as Adobe Photoshop have spurred this trend, thereby fueling the digital photography market. Professional-quality images are now possible for anyone without the need of an expert and even skilled photographers can benefit from the convenience and efficiency that digital photography offers. Digital cameras and post-production technologies have further aided the digital photography market. Other factors that have contributed towards the expansion of the digital photography market include the increasing internet and smartphone penetration, the revolution of digital media, the rising popularity of photo sharing sites, networking sites, and blogging sites, and the growing interest in photography as a hobby.

The major product segments under digital photography include photo processing equipment, camera phones, and interchangeable lenses. Digital photography is applied in a number of fields such as business, security surveillance, recreation, professional photography, automotive, medical visualization, manufacturing, science, art, data storage, photo books, and machine vision. The rising applications of photography in a wide range of industries are also a key factor driving the digital photography market.

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The Porter’s five forces analysis model has been deployed to give readers a better understanding of the various components of the industry chain. The bargaining power of buyers and suppliers, the threat of new entrants and substitutes, and the degree of competition among the existing players in the digital photography market.

Under the competitive landscape analysis, the most prominent companies have been identified and profiled in the report based on attributes such as company and financial overview, recent developments, and business strategies. With the help of a SWOT analysis, the strengths, weaknesses, opportunities, and threats of the profiled companies are highlighted. Kodak Co., PENTAX, Leica, Samsung Electronics Co. Ltd, Panasonic Corp., Olympus, Toshiba Corporation, Canon Inc., Sony Corp., Fujifilm Holdings Corp., and Nikon Corp. are some of the most prominent names in the global digital photography market.

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